The seven signals driving AI search
Red Fan Communications founder and CEO Kathleen Lucente and senior strategist Matt Beezley break down the seven measurable signals that determine how AI engines recognize, describe and recommend brands — and how marketing leaders can take the conversation back to their executive teams. Webinar transcript | June 17, 2026 | Hosted by Emma Chase Introductions […]
Why website optimization is the easiest part of AI search to implement, and the least important
An honest look at the website work marketing leaders obsess over, what it actually does for you in AI search, and the far more consequential work it quietly distracts you from. This question has come up in nearly every conversation I’ve had with a marketing leader over the past few months, so it felt like […]
Your Millennial prospect built a shortlist in an AI chat. Your CRM just wasn’t invited.
Buyers across every generation are using AI engines to evaluate your brand and its competitors—and they’d rather lurk in your marketing and sales funnels undetected than talk to your team. By the time they reveal themselves, their decision has already been made. So: How do you engage with someone who doesn’t want to engage with […]
Your PR Agency Is Treating Press Releases as the Finish Line. AI Disagrees.
I want to tell you something that most communications firms don’t have the incentive to say. The press release still matters. We write them. We time them. We place them. Done well, they are a critical part of any high-stakes communications moment. But somewhere along the way, the press release became the entire strategy for […]
2026 Technology Trends: AI, Fraud & Data Strategy
It’s that time of year. The temperature is finally dropping in Austin, my cozy sweatshirts are achieving their life’s purpose, and every technology sector is looking into their crystal ball to predict what market-moving trends will drive change in 2026. At Red Fan, we make it our business to understand the industries our clients navigate […]
Why the A-LIST Awards Matter: Building Austin’s Innovation Legacy
If you’ve been part of Austin’s tech and innovation community for any length of time, you’ve probably heard of the A-LIST Awards. But if you’re new to the ecosystem—or if you’ve seen the banners on pitch decks and wondered what makes this recognition so special—let me share why I’ve been involved since the beginning and […]
The Search Revolution: Why Traditional SEO Is Failing Marketing Leaders
The search landscape has fundamentally shifted, and most marketing leaders are still playing by outdated rules. While your team focuses on keyword optimization and link building, artificial intelligence has quietly become the primary intermediary between your brand and your customers. More than 50% of Google searches now end without users clicking through to any website […]
Generation SaaS: The Newer, Younger Targets of Cybercrime
Senior citizens, or the boomer generation, have long been targeted by cybercriminals with phishing scams and fraudulent emails to drain their bank accounts or steal their identities. Because of their unfamiliarity with technology, many Boomers are easily tricked into clicking suspicious links in texts and emails. They might also venture into trouble while surfing the […]
Taking a Personal Approach to Education with AI
When generative artificial intelligence (AI) launched in market, students everywhere were thrilled by the notion of an easy A on their assignments. However, their aspirations or schemes were quickly revealed by sophisticated sentence structures and vocabularies that teachers knew were well beyond their students’ means. AI-generated essays were easily uncovered by a simple instruction, “Use […]