2026 Technology Trends: AI, Fraud & Data Strategy
It’s that time of year. The temperature is finally dropping in Austin, my cozy sweatshirts are achieving their life’s purpose, and every technology sector is looking into their crystal ball to predict what market-moving trends will drive change in 2026. At Red Fan, we make it our business to understand the industries our clients navigate […]
Why the A-LIST Awards Matter: Building Austin’s Innovation Legacy
If you’ve been part of Austin’s tech and innovation community for any length of time, you’ve probably heard of the A-LIST Awards. But if you’re new to the ecosystem—or if you’ve seen the banners on pitch decks and wondered what makes this recognition so special—let me share why I’ve been involved since the beginning and […]
The Search Revolution: Why Traditional SEO Is Failing Marketing Leaders
The search landscape has fundamentally shifted, and most marketing leaders are still playing by outdated rules. While your team focuses on keyword optimization and link building, artificial intelligence has quietly become the primary intermediary between your brand and your customers. More than 50% of Google searches now end without users clicking through to any website […]
Generation SaaS: The Newer, Younger Targets of Cybercrime
Senior citizens, or the boomer generation, have long been targeted by cybercriminals with phishing scams and fraudulent emails to drain their bank accounts or steal their identities. Because of their unfamiliarity with technology, many Boomers are easily tricked into clicking suspicious links in texts and emails. They might also venture into trouble while surfing the […]
Taking a Personal Approach to Education with AI
When generative artificial intelligence (AI) launched in market, students everywhere were thrilled by the notion of an easy A on their assignments. However, their aspirations or schemes were quickly revealed by sophisticated sentence structures and vocabularies that teachers knew were well beyond their students’ means. AI-generated essays were easily uncovered by a simple instruction, “Use […]
Unleashing Innovation: Tech Leaders as the New Vanguard of Language Creation
I have a strong connection with language. I was, after all, a literature major who became a high-tech journalist before eventually trading that role in to help companies and executives shape narratives and develop value-added internal and external communications strategies. I had a fun evening the other night in which my husband challenged us to […]
Charting the course: Navigating trends and innovations in the supply chain SaaS industry
The Baltimore bridge collapse was another reminder of the fragility of our global supply chain. In a mere moment, one of the busiest ports in the country came crashing down, blocking or rerouting products and materials for months. And as we learned from the pandemic, the ripple effects can cripple supply chains for much longer. […]
Revolutionizing Internal Communications: The Tech Industry’s Hidden Asset Driving Revenue And Employee Engagement
As seen in Forbes Internal communications is undergoing a transformation into a dynamic, strategic asset that can redefine a company’s culture, strengthen brands and boost revenue. This transformation is especially evident in the tech industry, where companies are eschewing conventional memos and meetings for more engaging, modern solutions. The focus instead is on building performance-driven, […]
Media Relations as Brand Management: Opportunities, Challenges and the Role of Artificial Intelligence
Building a strong brand reputation is critical to the health of a company. By cultivating a strong, positive reputation, you encourage more customers to trust your brand and what you have to offer, provide them with essential information about who you are and increase the likelihood that customers will encounter your brand when they’re looking […]