Unleashing Innovation: Tech Leaders as the New Vanguard of Language Creation
I have a strong connection with language. I was, after all, a literature major who became a high-tech journalist before eventually trading that role in to help companies and executives shape narratives and develop value-added internal and external communications strategies. I had a fun evening the other night in which my husband challenged us to […]
Charting the course: Navigating trends and innovations in the supply chain SaaS industry
The Baltimore bridge collapse was another reminder of the fragility of our global supply chain. In a mere moment, one of the busiest ports in the country came crashing down, blocking or rerouting products and materials for months. And as we learned from the pandemic, the ripple effects can cripple supply chains for much longer. […]
Revolutionizing Internal Communications: The Tech Industry’s Hidden Asset Driving Revenue And Employee Engagement
As seen in Forbes Internal communications is undergoing a transformation into a dynamic, strategic asset that can redefine a company’s culture, strengthen brands and boost revenue. This transformation is especially evident in the tech industry, where companies are eschewing conventional memos and meetings for more engaging, modern solutions. The focus instead is on building performance-driven, […]
Media Relations as Brand Management: Opportunities, Challenges and the Role of Artificial Intelligence
Building a strong brand reputation is critical to the health of a company. By cultivating a strong, positive reputation, you encourage more customers to trust your brand and what you have to offer, provide them with essential information about who you are and increase the likelihood that customers will encounter your brand when they’re looking […]
Preparing for Life as a Public B2B Tech Company
The transition from being a privately-held company to declaring your status as a public one is a milestone that can lead to increased capital and long-term business success. Although it may sound straightforward, the process of going public is notorious for roadblocks and, consequently, frustration for the management team executing the public debut. The initial […]
SPAC vs. IPO: Choosing the Right Path for B2B Tech Companies
All companies begin their journeys in a similar way—privately held. Eventually, some tech companies find themselves pressed to demonstrate a clear path to profitability and provide specific evidence of growth to raise capital and gain brand recognition in a crowded market. In response, these companies make the transformative decision to go public. The often lucrative […]
The ROI of Value-Add Marketing for B2B Tech Companies
B2B marketing creates a number of unique challenges, especially for tech companies. While you may know the immense value your business can provide customers—and how what you offer differs from what your competitors bring to the table—in many cases, technology solutions providers struggle to bring in customers who genuinely understand how your novelty directly translates […]
Confident in the Effectiveness of Your Tech Company’s Communications Playbook?
Every word, action and event carried out by your company is a form of communication. Effective communication determines how favorably customers perceive your brand and interact with your products. It can also help you engage employees and build a company culture that naturally promotes your brand. However, in the tech industry, crafting clear messages can […]
Speakers to See During SXSW: Tech, Energy and Culture Edition
South by Southwest is an embarrassment of riches—thousands of speaking sessions, concerts and informal events happening all at once in the heart of Austin. So many great choices means attendees have to navigate which tracks and speakers are really worth their time, and which ones they can skip to hit an early happy hour. To […]