Fractional CMO & ConsultingIcon

Get seasoned leadership that aligns marketing with business growth.

What is Fractional CMO & Consulting?

During times of rapid growth, B2B innovators need more than expert execution – they need executive leadership. If your B2B tech brand lacks marketing leadership but isn’t ready for a permanent hire, our fractional CMO services fill the gap. 

With Red Fan, you gain not just a consultant, but a confidante and senior partner who ensures your marketing drives measurable business outcomes.

Let’s turn strategy into momentum.

How Fractional CMO & Consulting helps you win.

Strategic Leadership

Align marketing with growth goals, investor expectations and market opportunities through seasoned executive insight

Organizational Clarity

Restructure teams, processes and tech stacks to scale efficiently and effectively.

Growth Readiness

Prepare for critical business inflection points like funding, M&A or IPO with messaging and strategies built for scrutiny.

Budget Optimization

Make every dollar work harder with senior-level oversight that balances long-term investment and immediate ROI.

Leadership workshops

Strengthen your team with workshops for high-growth companies, focusing on major moments including brand definition, M&A, IPOs and funding milestones.

Kathleen and her team at Red Fan are—hands down—the best strategic communications partner I have experienced. As a result of our work together, they helped me advance JuiceLand’s internal and external communications and establish a stronger connection with my team and our community. I recommend them without hesitation to any company in high growth mode.
Matt Shook
Originator
Red Fan has been a critical strategic adviser to my team from the moment we hired them. As a high-growth company, we’re constantly faced with new business challenges, and we needed a partner whose approach is built on trust, adaptability and results. Red Fan has brought a much-needed outside perspective to my own teams, from executive-level meetings and strategy down to specific marketing tactics and processes, and Fluence is simply better off because of it. I’m confident Red Fan is the right agency to execute on the evolving needs of our business, including media relations and thought leadership as well as global expansion and growth.
David Cohen
CEO

You’re in good company with Red Fan’s innovative B2B clients.

Get consulting tailored to your moment. Icon

Red Fan is the partner that turns every phase of business to your competitive advantage.

Emerge

Put a steady hand on the marketing tiller.

Align priorities

Focus limited resources on the activities that will drive the most meaningful traction.

Build foundations

Set up the right processes, tools and metrics so your marketing supports growth from day one.

Guide messaging

Ensure your story is consistent across teams, campaigns and leadership communications.

Accelerate readiness

Get senior-level marketing leadership for your early-stage B2B brand to prepare for rapid growth.

Scale

Grow expertise fast without hiring.

Expand bandwidth

Augment your team with seasoned leadership that can handle rapidly changing demands.

Structure for growth

Define roles, processes and reporting lines that help you scale marketing with confidence.

Optimize budgets

Ensure marketing investments deliver ROI by balancing long-term brand building with near-term sales support.

Sharpen strategy

Evolve positioning, messaging and campaigns to reflect new markets, products, and investor expectations.

Lead

Augment your leadership with specialized skills

Navigate complexity

Bring in senior perspectives to guide communications through M&A, IPOs or global expansion

Coach leaders

Strengthen your executive team with counsel, mentoring and external perspective at critical moments.

Plug expertise gaps

Deploy specialized skills – from crisis comms to analyst relations – without building new permanent roles.

Future-proof marketing

Continuously adapt strategies, structures and spend to keep your organization leading in a changing market.

Put a steady hand on the marketing tiller.

Align priorities

Focus limited resources on the activities that will drive the most meaningful traction.

Build foundations

Set up the right processes, tools and metrics so your marketing supports growth from day one.

Guide messaging

Ensure your story is consistent across teams, campaigns and leadership communications.

Accelerate readiness

Get senior-level marketing leadership for your early-stage B2B brand to prepare for rapid growth.

Grow expertise fast without hiring.

Expand bandwidth

Augment your team with seasoned leadership that can handle rapidly changing demands.

Structure for growth

Define roles, processes and reporting lines that help you scale marketing with confidence.

Optimize budgets

Ensure marketing investments deliver ROI by balancing long-term brand building with near-term sales support.

Sharpen strategy

Evolve positioning, messaging, and campaigns to reflect new markets, products and investor expectations.

Augment your leadership with specialized skills.

Navigate complexity

Bring in senior perspectives to guide communications through M&A, IPOs or global expansion.

Coach leaders

Strengthen your executive team with counsel, mentoring and external perspective at critical moments.

Plug expertise gaps

Deploy specialized skills – from crisis comms to analyst relations – without building new permanent roles.

Future-proof marketing

Continuously adapt strategies, structures and spend to keep your organization leading in a changing market.

FAQs

How do we know if we need fractional leadership?

If your marketing feels reactive and siloed or lacks crucial skills for the pace of growth you’re targeting, it’s time. Fractional CMOs bring instant executive experience without the overhead of a full-time hire.

Fractional CMOs can complement in-house leaders by filling gaps, advising on structure and providing an outside perspective. We partner with your team to bring out your best.

Start with transparency about budgets, goals and challenges. The more open the input, the better the strategy. By tapping into our fractional CMO services, you get the backing of the full agency. We’ll help set priorities, define roles and map out the growth path.

Success shows up in alignment and outcomes: sharper messaging, stronger campaigns, smoother operations and ROI you can track across the business.

We provide bespoke consulting when executives need an outside confidante – someone who can help you cut through internal politics, pressure-test ideas and guide communications when the stakes are high. If you’re rethinking your marketing structure, or facing a crisis that demands discretion, a custom engagement gives you the senior-level advisor you need, now. Talk to us. 

Red Fan is a team of strategic advisers – that is the true source of value we provide. We are always the ones guiding strategy and collaborating with clients to make the correct strategic decisions. Our approach to AI is strategy first: We don’t simply jump into using AI tools, but thoughtfully integrate them to enhance our proven methodologies and services.

Our AI philosophy is built on three core principles:

  • Transparency: We proactively disclose AI usage and maintain open dialogue with clients.
  • Strategy first: AI serves our strategic objectives, not the other way around.
  • Human validation: Every AI output undergoes rigorous human review and fact-checking.

 

Artificial intelligence is simply another tool in our arsenal that improves our ability to automate repetitive tasks, supplement our proven capabilities across all services and create more opportunities for our team to deliver strategic value to clients.