Thought LeadershipIcon

Showcase the expertise that makes your B2B tech brand an industry leader.

What is thought leadership?

Thought leadership is more than sharing smart opinions – it’s about leading the conversations that matter most in your industry.

We help you transform executive and SME insights into strategic content, appearances and accolades that position your team and brand as trusted authorities.

Let’s set your best thinkers up for success.

How thought leadership helps you win.

Bylines

Develop compelling thought leadership articles that build brand credibility by showcasing executive and SME insights.

Media Relations

Build authority with high-impact journalists and become the trusted resource on industry trends and innovation.

Speaking Engagements

Identify influential events where your leaders can get closer to key audiences while showcasing your B2B brand’s expertise.

Awards

Carefully select and submit impeccable applications for accolades that will boost awareness and credibility for your business, your solutions and your SMEs.

Candid

Making the case for data in the nonprofit world
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Candid engaged Red Fan to help shift our thinking about how we leverage media not just for coverage, but to advance our thought leadership and position Candid as a critical resource in our field. Our collaboration was deep and thoughtful, with Red Fan taking the time to understand our complex organization and provide guidance that spoke to our subject matter experts’ strengths and unique perspectives. Their strategic approach to placing content and supporting the launch of a critical research report was crucial in securing placement in impactful media outlets that directly connect with our key audiences.
Mary Steyer
Sr. Director of Communications & Brand Awareness

You’re in good company with Red Fan’s innovative B2B clients.

Create thought leadership to own your moment. Icon

Red Fan is the partner that turns every phase of business to your competitive advantage.

Emerge

Claim credibility before competitors do.

Find your voice

Turn founders and early executives into confident spokespeople who can tell the brand story with clarity and conviction.

Show expertise

Develop insightful articles, blogs and talks that prove you understand customer pain points and industry challenges.

Get visible

Secure speaking slots, guest appearances and bylines that place your leaders in front of the audiences that matter.

Earn trust

Use consistent, thoughtful commentary to make investors, partners and prospects believe in your long-term vision.

Scale

Multiply your experts’ influence and accelerate growth.

Broaden authority

Position multiple executives and SMEs as go-to experts, expanding your credibility across functions and markets.

Drive dialogue

Insert your leaders into industry conversations with bold takes that highlight your differentiated perspective.

Publish consistently

Build a cadence of bylines, podcasts and panels that keep your story alive and relevant in the market.

Convert credibility

Leverage leadership visibility to open doors with customers, analysts and investors that drive sales and valuation.

Lead

Set the standard and shape your industry’s future.

Define the narrative

Anchor industry conversations around your vision, ensuring competitors are responding to your lead.

Stay influential

Keep executives in the spotlight with commentary on market shifts, emerging risks and new opportunities.

Inspire action

Deliver thought leadership that doesn’t just inform but mobilizes stakeholders, customers and policymakers.

Shape the future

Use your platform to champion industry change, proving your brand is indispensable to what comes next.

Claim credibility before competitors do.

Find your voice

Turn founders and early executives into confident spokespeople who can tell the brand story with clarity and conviction.

Show expertise

Develop insightful articles, blogs and talks that prove you understand customer pain points and industry challenges.

Get visible

Secure speaking slots, guest appearances and bylines that place your leaders in front of the audiences that matter.

Earn trust

Use consistent, thoughtful commentary to make investors, partners and prospects believe in your long-term vision.

Multiply your experts’ influence and accelerate growth.

Broaden authority

Position multiple executives and SMEs as go-to experts, expanding your credibility across functions and markets.

Drive dialogue

Insert your leaders into industry conversations with bold takes that highlight your differentiated perspective.

Publish consistently

Build a cadence of bylines, podcasts and panels that keep your story alive and relevant in the market.

Convert credibility

Leverage leadership visibility to open doors with customers, analysts and investors that drive sales and valuation.

Set the standard and shape your industry’s future.

Define the narrative

Anchor industry conversations around your vision, ensuring competitors are responding to your lead.

Stay influential

Keep executives in the spotlight with commentary on market shifts, emerging risks and new opportunities.

Inspire action

Deliver thought leadership that doesn’t just inform but mobilizes stakeholders, customers and policymakers.

Shape the future

Use your platform to champion industry change, proving your brand is indispensable to what comes next.

FAQs

What’s the difference between being visible and being a thought leader?

Visibility gets you seen, but thought leadership gets you followed. True thought leadership is about offering unique, credible perspectives that shape conversations, not just adding noise.

If your executives have groundbreaking insights but no platform, they’re ready. We help leaders find their voice, sharpen their point of view and get comfortable in the spotlight through media training, speaking prep and media relations strategies.

That’s common – and it’s coachable. We prepare leaders with talking points, interview practice and presentation coaching so they can deliver confidence and clarity in every moment.

Start by determining what your brand wants to be known for. We work with you to identify white-space opportunities, map them to business goals and create a plan that builds consistent authority across channels. Talk to us.

We go beyond vanity metrics like impressions to measure what matters. We track how visibility translates into influence and influence translates to results: invitations to speak, analyst mentions, share of voice growth and sales or valuation impacts.

Red Fan is a team of strategic advisers – that is the true source of value we provide. We are always the ones guiding strategy and collaborating with clients to make the correct strategic decisions. Our approach to AI is strategy first: We don’t simply jump into using AI tools, but thoughtfully integrate them to enhance our proven methodologies and services.

Our AI philosophy is built on three core principles:

  • Transparency: We proactively disclose AI usage and maintain open dialogue with clients.
  • Strategy first: AI serves our strategic objectives, not the other way around.
  • Human validation: Every AI output undergoes rigorous human review and fact-checking.

 

Artificial intelligence is simply another tool in our arsenal that improves our ability to automate repetitive tasks, supplement our proven capabilities across all services and create more opportunities for our team to deliver strategic value to clients.