You’re in good company.

Austin Capital Bank isn’t a typical community bank—we have a 50-person engineering team building products from the ground up. That means any communications partner needs to understand both the regulatory realities of banking and the product development mindset of a fintech. Red Fan got up to speed fast. They engaged credibly with our technical team, translated complex product capabilities into market-ready messaging and helped position Fort Knox in a way that resonated with analysts and media who cover fintech innovation. For a bank operating at the intersection of community banking and technology, finding that combination of expertise is rare.

Finding an agency that truly understands both financial services and technology—particularly the unique position of a community bank with national capabilities—is rare. Red Fan’s strategic advisors brought decades of combined experience in both verticals, along with deep connections to media and analysts who cover this space. Their team immediately demonstrated an understanding of our unique positioning challenge: how to articulate the story of a community bank that has invested in building a dedicated fintech division to drive industry-first innovations.

The strength of Red Fan’s approach was their ability to weave together insights from our leadership team into a cohesive messaging framework that supported not only Austin Capital Bank’s broader story and growth strategy but also established the groundwork for a major product launch. They helped us distill complex technical differentiators into clear, powerful messaging that resonates with multiple audiences—from consumers to financial analysts. Their strategic positioning work has given us a strong foundation to build upon as we continue to challenge industry assumptions about what a community bank can be and what problems it can solve.

Austin Capital Bank builds world-class financial products. Telling our own story is a different skill set entirely — we’re experts in fintech and banking, not communications, and that’s where Red Fan came in. When we launched FortKnox.Bank, Red Fan helped us figure out how to talk about what we do — and why it matters. That sounds simple, but it’s harder than it looks when you’re building something new to the world that doesn’t fit neatly into any existing category. The coverage, relationships, and doors they’ve opened have been real.

Most agencies help you promote a product. Red Fan helped us build the foundation for what Austin Capital Bank is becoming — a bank known for solving problems other banks can’t or won’t. That story attracts great people, great partners, and great customers. It compounds — and Red Fan helped us tell it.

In my experience leading marketing and communications organizations, finding a PR partner that can move as fast as your business is rare. We brought Red Fan on for media relations, and they quickly became one of the first calls we make when we’re navigating a communications decision. That kind of trust takes time to build in most agency relationships, but Red Fan earned it by consistently delivering results and bringing strategic thinking to every conversation.