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Red Fan turns communications into competitive advantage for innovative B2B tech brands. See what our clients and partners have to say about Red Fan.

Candid engaged Red Fan to help shift our thinking about how we leverage media not just for coverage, but to advance our thought leadership and position Candid as a critical resource in our field. Our collaboration was deep and thoughtful, with Red Fan taking the time to understand our complex organization and provide guidance that spoke to our subject matter experts’ strengths and unique perspectives. Their strategic approach to placing content and supporting the launch of a critical research report was crucial in securing placement in impactful media outlets that directly connect with our key audiences.

Mary Steyer

Sr. Director of Communications & Brand Awareness

Working with the Red Fan Communications team has been an absolute pleasure from start to finish. Their thoughtful approach to brand development and marketing strategy set the foundation for what quickly became one of the most seamless and creative collaborations we’ve ever been a part of. From our initial brand and content discussions last fall to the soon-to-rollout, amazingly designed, user-friendly website and a versatile promotional content library, every step of the process was handled with professionalism, creativity and attention to detail.

What stood out most was the team’s ability to not only deliver high-quality materials but also anticipate our needs, making everything easy to manage long after their work was complete. The final ‘products’ truly reflect the spirit and professionalism of IREM Austin, and we’re excited to carry this work forward.

Jennifer George

Executive Director

Health care is unlike any other product or service when entering new markets. The close and personal impact it has on members requires us to authentically create and convey a sense of comfort and safety with our brand. Red Fan’s crisis communications and media training helped us deliver the heart-felt and authentic message we needed to foster trust and new relationships within our target communities. Best of all, they secured the right media opportunities and provided diligent training to make me feel secure and prepared for each interview.

Meredith Duncan

CEO

Going from public to private and introducing two new companies in just two years requires careful messaging to our stakeholders, including our employees, customers and the media. However, with their thorough research of our technologies, culture and customers, Red Fan helped prevent any misunderstandings throughout our entire journey. Their trusted-advisor approach to our needs helped keep us on the right path and netted the coverage we needed to tell our story.

Jennifer Werner

Chief Marketing Officer

I had an extremely positive experience working with the Red Fan team on what was a genuinely intriguing challenge: developing a comprehensive investor deck for a highly technical lighting product backed by intricate research data and multiple stakeholder inputs. What impressed me most was how quickly the team got up to speed on our subject matter, asking the right questions to get to the heart of what mattered most and translating that into an actionable investor narrative. Red Fan delivered exactly what we needed: a high-impact presentation that maintained a coherent company story while making our sophisticated combination of optical science and biology compelling and accessible to investors. I would highly recommend Red Fan to any organization needing experts who can quickly master specialized topics and curate investor materials that deliver on your business objectives.

Kirk Dando

CEO and Founder

As Kinective enters a critical growth period, we needed to unify our solutions from multiple merged companies into one cohesive brand story that we could apply across every element of our go-forward marketing, communications and sales strategy. Red Fan didn’t just deliver—they transformed our approach. Their deep industry experience and understanding of financial services and technology meant they immediately grasped our complex platform approach. Through their brand positioning workshop, they distilled stakeholder feedback into a cohesive narrative that resonates with our financial institution customers. What would have taken us a year to develop internally, Red Fan delivered in weeks. They captured our brand story and unified platform vision, which has been invaluable as we position Kinective as the banking operations platform of choice.

Michael Ball

EVP of Marketing

Red Fan has been a critical strategic adviser to my team from the moment we hired them. As a high-growth company, we’re constantly faced with new business challenges, and we needed a partner whose approach is built on trust, adaptability and results. Red Fan has brought a much-needed outside perspective to my own teams, from executive-level meetings and strategy down to specific marketing tactics and processes, and Fluence is simply better off because of it. I’m confident Red Fan is the right agency to execute on the evolving needs of our business, including media relations and thought leadership as well as global expansion and growth.

David Cohen

CEO

Finding an agency that truly understands both financial services and technology—particularly the unique position of a community bank with national capabilities—is rare. Red Fan’s strategic advisors brought decades of combined experience in both verticals, along with deep connections to media and analysts who cover this space. Their team immediately demonstrated an understanding of our unique positioning challenge: how to articulate the story of a community bank that has invested in building a dedicated fintech division to drive industry-first innovations.

The strength of Red Fan’s approach was their ability to weave together insights from our leadership team into a cohesive messaging framework that supported not only Austin Capital Bank’s broader story and growth strategy but also established the groundwork for a major product launch. They helped us distill complex technical differentiators into clear, powerful messaging that resonates with multiple audiences—from consumers to financial analysts. Their strategic positioning work has given us a strong foundation to build upon as we continue to challenge industry assumptions about what a community bank can be and what problems it can solve.

Mike Ferrari

Head of Marketing

Kathleen’s excellent work in directing the Connaught Group, Ltd. to a new level of brand awareness has been remarkable. She nailed the desired image and corporate intentions immediately and secured an incredible amount of press in a short period of time, all with perfect messaging. Red Fan Communications is a take-it-to-heart business that gets things done, and done well beyond expectations.

Mary Alice Heape

President

When you come to the realization that it is time to leverage the experience and expertise of an agency to maximize your PR efforts, it is essential to partner with a team that can embody and reflect your company’s values, voice and vision. We undoubtedly found that in Red Fan Communications. The Red Fan team’s ability to listen to and learn our unique position in a specialized industry was first class. Red Fan constantly added value to my efforts and guided me in making decisions, allowing me to capitalize on their collective wisdom. I would hire Red Fan over and over again.

Swan Leap

Director of Marketing

Red Fan was a strategic partner for the Austin Housing Conservancy Fund during a critical foundational growth period. They provided a significant upgrade to our strategic communications across web, print and social media channels. The team was agile in meeting our challenging brand positioning, marketing and content needs. We have received numerous compliments on the clarity and quality of the final work from the wide range of stakeholders we interact with on the Fund.

David Steinwedell

CEO

When seeking a PR partner for our launch, we needed more than just media placements—we needed strategic minds who could fully integrate with our marketing vision and strengthen our brand in new communities. Red Fan delivered on every level and is a joy to work with. Their earned media strategy secured meaningful coverage that resonated locally and built genuine brand awareness exactly where we needed it. Red Fan’s work complemented and enhanced our broader marketing initiatives, creating a cohesive launch that exceeded our awareness goals and established the strong foundation we needed for sustainable growth in each region.

Steph Swartz

Head of Marketing

Setting in place an effective communications and marketing strategy begins with an honest look at one’s capacity, assets, and gaps, and the willingness to go beyond what’s comfortable and into what’s innovative and challenging. Red Fan Communications helped us look at our current work and potential to have greater impact in the community we work with and serve. They helped with not just a shift in thinking, but also a mindset change as to how powerful messages not only make something clear and tangible but also motivating and inspirational.

Richard A. Tagle

CEO

During the redesign of my website, the Red Fan team was able to guide me through the process with ease and bring together a classic and beautiful website that really captures the essence of who I am and the uniqueness of what I do.

Robin Hancock

founder and proprietor

Red Fan is a wonderful partner. The team has helped reinvigorate the Trail of Lights brand, securing new audiences at local, regional and national levels. From creative ideas to strategic partnerships to top-notch execution, Red Fan is a valued and critical part of our team.

Abby Sandlin

VP of marketing and communications

It’s been my pleasure to know and work with Kathleen for many years. We met while both serving on the Board of Directors for Susan G Komen, Austin. We recruited her for her PR expertise and her reputation for being a giver and an amazing networker. We were certainly impressed! Kathleen and her team at Red Fan helped us refine our messaging and get very crisp in terms of our communications plan and what to say and when/where to say it. I have also received her help with another nonprofit, the African Leadership Bridge. Again, she and her team helped us refine our messaging and determine who we really are and how to present that to our constituents. I’ve also used Red Fan for personal projects and have always been impressed and happy with the deliverables. It is my pleasure to highly recommend Kathleen (and her team at Red Fan) for any PR work you may need.

Rick Reeder

Technology Leader

Red Fan’s branding expertise and creativity were instrumental in taking our company identity to a new level. Kathleen Lucente and her talented staff are a pleasure to work with. They made us feel like we were their only client, and I will always be grateful for their commitment to our success.

Don Holt

Co-Founder and COO

Red Fan Communications supported Rally Austin during a pivotal moment as we transitioned from Austin Economic Development Corporation to our new identity. Red Fan understood that we needed different messaging angles for diverse audiences—from community members concerned about affordability and cultural preservation to potential development partners and board members focused on economic outcomes. They worked with our team to create a unified story that resonated with all stakeholders, which was evident in the media coverage we received in the weeks after unveiling our new name. They offered useful guidance in shaping the foundational messaging we needed to begin telling our story publicly. Their media relations expertise helped us navigate early communications and gain visibility during our launch.

Theresa Alvarez

CEO

Red Fan has been a profitable extension of our PR and marketing efforts from the beginning. And it’s not just Red Fan’s knowledge and savvy that lead to positive outcomes with a keen focus on brand equity and ROI—it’s the personal care, the true passion that Kathleen injects into every output that differentiates her company and services from the rest.

Joelle Andrew

Founder & Designer

We loved working with Red Fan for our Austin launch. The team was invested in getting to know us and our brand and showcasing that to local press in a way that we wouldn’t have been able to achieve without their expertise and connections. They helped us secure the press we were looking for as well as throw one of our most memorable city launch parties to date! I certainly recommend working with Kathleen and her team.

Leah Alexander

National Launcher