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Red Fan turns communications into competitive advantage for innovative B2B tech brands. See what our clients and partners have to say about Red Fan.

Health care is unlike any other product or service when entering new markets. The close and personal impact it has on members requires us to authentically create and convey a sense of comfort and safety with our brand. Red Fan’s crisis communications and media training helped us deliver the heart-felt and authentic message we needed to foster trust and new relationships within our target communities. Best of all, they secured the right media opportunities and provided diligent training to make me feel secure and prepared for each interview.
Meredith Duncan
CEO

I had an extremely positive experience working with the Red Fan team on what was a genuinely intriguing challenge: developing a comprehensive investor deck for a highly technical lighting product backed by intricate research data and multiple stakeholder inputs. What impressed me most was how quickly the team got up to speed on our subject matter, asking the right questions to get to the heart of what mattered most and translating that into an actionable investor narrative. Red Fan delivered exactly what we needed: a high-impact presentation that maintained a coherent company story while making our sophisticated combination of optical science and biology compelling and accessible to investors. I would highly recommend Red Fan to any organization needing experts who can quickly master specialized topics and curate investor materials that deliver on your business objectives.

Kirk Dando
CEO and Founder

Working with the Red Fan Communications team has been an absolute pleasure from start to finish. Their thoughtful approach to brand development and marketing strategy set the foundation for what quickly became one of the most seamless and creative collaborations we’ve ever been a part of. From our initial brand and content discussions last fall to the soon-to-rollout, amazingly designed, user-friendly website and a versatile promotional content library, every step of the process was handled with professionalism, creativity and attention to detail.

What stood out most was the team’s ability to not only deliver high-quality materials but also anticipate our needs, making everything easy to manage long after their work was complete. The final ‘products’ truly reflect the spirit and professionalism of IREM Austin, and we’re excited to carry this work forward.

Jennifer George
Executive Director

Austin Capital Bank builds world-class financial products. Telling our own story is a different skill set entirely — we’re experts in fintech and banking, not communications, and that’s where Red Fan came in. When we launched FortKnox.Bank, Red Fan helped us figure out how to talk about what we do — and why it matters. That sounds simple, but it’s harder than it looks when you’re building something new to the world that doesn’t fit neatly into any existing category. The coverage, relationships, and doors they’ve opened have been real.

Most agencies help you promote a product. Red Fan helped us build the foundation for what Austin Capital Bank is becoming — a bank known for solving problems other banks can’t or won’t. That story attracts great people, great partners, and great customers. It compounds — and Red Fan helped us tell it.

Erik Beguin
CEO and Founder

In my experience leading marketing and communications organizations, finding a PR partner that can move as fast as your business is rare. We brought Red Fan on for media relations, and they quickly became one of the first calls we make when we’re navigating a communications decision. That kind of trust takes time to build in most agency relationships, but Red Fan earned it by consistently delivering results and bringing strategic thinking to every conversation.

Kristin Agnelli
CMO and SVP of Communications

Austin Capital Bank isn’t a typical community bank—we have a 50-person engineering team building products from the ground up. That means any communications partner needs to understand both the regulatory realities of banking and the product development mindset of a fintech. Red Fan got up to speed fast. They engaged credibly with our technical team, translated complex product capabilities into market-ready messaging and helped position Fort Knox in a way that resonated with analysts and media who cover fintech innovation. For a bank operating at the intersection of community banking and technology, finding that combination of expertise is rare.

Bob Weinschenk
President of Digital Products
Going from public to private and introducing two new companies in just two years requires careful messaging to our stakeholders, including our employees, customers and the media. However, with their thorough research of our technologies, culture and customers, Red Fan helped prevent any misunderstandings throughout our entire journey. Their trusted-advisor approach to our needs helped keep us on the right path and netted the coverage we needed to tell our story.
Jennifer Werner
Chief Marketing Officer

Finding an agency that truly understands both financial services and technology—particularly the unique position of a community bank with national capabilities—is rare. Red Fan’s strategic advisors brought decades of combined experience in both verticals, along with deep connections to media and analysts who cover this space. Their team immediately demonstrated an understanding of our unique positioning challenge: how to articulate the story of a community bank that has invested in building a dedicated fintech division to drive industry-first innovations.

The strength of Red Fan’s approach was their ability to weave together insights from our leadership team into a cohesive messaging framework that supported not only Austin Capital Bank’s broader story and growth strategy but also established the groundwork for a major product launch. They helped us distill complex technical differentiators into clear, powerful messaging that resonates with multiple audiences—from consumers to financial analysts. Their strategic positioning work has given us a strong foundation to build upon as we continue to challenge industry assumptions about what a community bank can be and what problems it can solve.

Mike Ferrari
Head of Marketing
When we started working with Red Fan, the UMLAUF was going through a brand transition, one that needed PR attention. Since beginning our work with their team, it has been a partnership in its truest form. We have collaborated together on many projects that have put the UMLAUF at the forefront of the art community’s mind, and they have helped our team look at things in different and unique ways. We are thrilled to have them as part of our team to communicate the UMLAUF’s great events, exhibitions and news to the Austin community and nationwide.
Sarah Story
Executive Director
Red Fan is a partner who can move quickly during an app launch. The team quickly advised us on the materials needed to be successful on launch day and began securing coverage that helped lead to more than 10,000 downloads in the first week alone!
Andy Greff
CEO and founder
Kathleen’s excellent work in directing the Connaught Group, Ltd. to a new level of brand awareness has been remarkable. She nailed the desired image and corporate intentions immediately and secured an incredible amount of press in a short period of time, all with perfect messaging. Red Fan Communications is a take-it-to-heart business that gets things done, and done well beyond expectations.
Mary Alice Heape
President
Red Fan was fully engaged in ensuring Babson’s success. This was an intense project and Red Fan functioned as an extension of the company. The team was fun and easy to work with.
Eric Olson
Founder, Chairman, COO

Red Fan Communications supported Rally Austin during a pivotal moment as we transitioned from Austin Economic Development Corporation to our new identity. Red Fan understood that we needed different messaging angles for diverse audiences—from community members concerned about affordability and cultural preservation to potential development partners and board members focused on economic outcomes. They worked with our team to create a unified story that resonated with all stakeholders, which was evident in the media coverage we received in the weeks after unveiling our new name. They offered useful guidance in shaping the foundational messaging we needed to begin telling our story publicly. Their media relations expertise helped us navigate early communications and gain visibility during our launch.

Theresa Alvarez
CEO

When it comes to finding a thorough, strategic agency partner—Red Fan Communications is my go-to. They helped the board of the Trail of Lights establish a sustainable, viable and iconic stand-alone brand and identity. And with the ABC Kite Fest, they have done it again. From designing authentic messaging to determining robust press strategies, overseeing multiple communications channels, partnering effortlessly with our event teams and reporting seamlessly to our sponsors… They are hands down my favorite public relations team.

James Russell
Red Fan was a strategic partner for the Austin Housing Conservancy Fund during a critical foundational growth period. They provided a significant upgrade to our strategic communications across web, print and social media channels. The team was agile in meeting our challenging brand positioning, marketing and content needs. We have received numerous compliments on the clarity and quality of the final work from the wide range of stakeholders we interact with on the Fund.
David Steinwedell
CEO

As a former journalist, I have high expectations for our communications team and strategic partners. I can tell that our team at Red Fan holds themselves to a similarly high standard. We’ve collaborated on dozens of press releases, bylines, internal communications, awards and more, and I’ve been continually impressed by Red Fan’s quality of work and expertise. In the first year of our partnership alone, we’ve won a major industry award, secured multiple speaking engagements and collaborated on countless campaigns that have kept CSI top of mind with our target media.

Laura Sewell
Director of Corporate Communications
Red Fan Communications helped propel the Texas Immersive Institute from the university’s ‘best-kept secret’ into a recognized leader with coverage in Business Insider, EdScoop and multiple publications throughout Austin. Their strategic approach wasn’t just about publicity—it was about understanding the nuanced intersection of immersive technology, education and the meaningful storytelling that drives our students’ work. The Red Fan team operated with creativity and a refreshing blend of professionalism and personality that mirrored our own approach to immersive storytelling—intimate, interactive and experiential.
Erin Reilly
Founder of The Texas Immersive Institute and professor of practice at the Moody College of Communication

I’ve been working with Kathleen and her team at Red Fan for over 4 years now, and must attest to the fact that they do absolutely stellar work! They have assisted with everything from article writing, preparation and background research for speaking events, and advice on numerous press releases and events that we’ve held over the years with impressive results. In addition to that, and even more importantly, Red Fan truly shines through their executive coaching and strategic planning prowess! Kathleen recently partnered with one of our most strategic tiger teams to help steer us out of a really tough situation by keeping a level head, approaching the situation with candor and directness, and really helped us get to the heart of our internal issues while providing much-needed guidance on the best ways to accomplish our internal goal and reach the result we desperately needed – which was better team alignment and more open communication. I can’t recommend them enough!

Corinne Wilder
VP, Global Business Operations
Red Fan is obviously highly professional and competent but the most impressive thing to me is the way they prioritize people and relationships in their work. Red Fan’s narrative and positioning process didn’t just make my business plan better — they made me better. Red Fan brought out the very best in me, and by the end of the process, everyone on the team felt not just like my own personal marketing/pr/communications guru but like my friend. I think perhaps you have to be truly “seen” in order to communicate your vision to others — and Red Fan “saw” me. For that, I’ll be eternally grateful.
Jacob Shapiro
CEO
Kathleen Lucente and the entire Red Fan team did a tremendous job for the Female Founders First programme with Barclays and Techstars. They managed a feature series on 30+ global female founders and successfully found interest and placements for us. They landed an entire series of features with Authority Magazine, found us a podcast, wrangled opinion pieces in Fast Company, and even three months post-programme are still chasing down the leads they initiated. When you add all these results to the hands-on work Kathleen and her team did to train our founders on media and messaging and to meet with them one on one to prepare for interviews or review press releases, they delivered value all across the board!
Jennifer Jordan
Managing Director