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Red Fan turns communications into competitive advantage for innovative B2B tech brands. See what our clients and partners have to say about Red Fan.

Red Fan has been a critical strategic adviser to my team from the moment we hired them. As a high-growth company, we’re constantly faced with new business challenges, and we needed a partner whose approach is built on trust, adaptability and results. Red Fan has brought a much-needed outside perspective to my own teams, from executive-level meetings and strategy down to specific marketing tactics and processes, and Fluence is simply better off because of it. I’m confident Red Fan is the right agency to execute on the evolving needs of our business, including media relations and thought leadership as well as global expansion and growth.

David Cohen

CEO

Working with the Red Fan Communications team has been an absolute pleasure from start to finish. Their thoughtful approach to brand development and marketing strategy set the foundation for what quickly became one of the most seamless and creative collaborations we’ve ever been a part of. From our initial brand and content discussions last fall to the soon-to-rollout, amazingly designed, user-friendly website and a versatile promotional content library, every step of the process was handled with professionalism, creativity and attention to detail.

What stood out most was the team’s ability to not only deliver high-quality materials but also anticipate our needs, making everything easy to manage long after their work was complete. The final ‘products’ truly reflect the spirit and professionalism of IREM Austin, and we’re excited to carry this work forward.

Jennifer George

Executive Director

Candid engaged Red Fan to help shift our thinking about how we leverage media not just for coverage, but to advance our thought leadership and position Candid as a critical resource in our field. Our collaboration was deep and thoughtful, with Red Fan taking the time to understand our complex organization and provide guidance that spoke to our subject matter experts’ strengths and unique perspectives. Their strategic approach to placing content and supporting the launch of a critical research report was crucial in securing placement in impactful media outlets that directly connect with our key audiences.

Mary Steyer

Sr. Director of Communications & Brand Awareness

Finding an agency that truly understands both financial services and technology—particularly the unique position of a community bank with national capabilities—is rare. Red Fan’s strategic advisors brought decades of combined experience in both verticals, along with deep connections to media and analysts who cover this space. Their team immediately demonstrated an understanding of our unique positioning challenge: how to articulate the story of a community bank that has invested in building a dedicated fintech division to drive industry-first innovations.

The strength of Red Fan’s approach was their ability to weave together insights from our leadership team into a cohesive messaging framework that supported not only Austin Capital Bank’s broader story and growth strategy but also established the groundwork for a major product launch. They helped us distill complex technical differentiators into clear, powerful messaging that resonates with multiple audiences—from consumers to financial analysts. Their strategic positioning work has given us a strong foundation to build upon as we continue to challenge industry assumptions about what a community bank can be and what problems it can solve.

Mike Ferrari

Head of Marketing

I had an extremely positive experience working with the Red Fan team on what was a genuinely intriguing challenge: developing a comprehensive investor deck for a highly technical lighting product backed by intricate research data and multiple stakeholder inputs. What impressed me most was how quickly the team got up to speed on our subject matter, asking the right questions to get to the heart of what mattered most and translating that into an actionable investor narrative. Red Fan delivered exactly what we needed: a high-impact presentation that maintained a coherent company story while making our sophisticated combination of optical science and biology compelling and accessible to investors. I would highly recommend Red Fan to any organization needing experts who can quickly master specialized topics and curate investor materials that deliver on your business objectives.

Kirk Dando

CEO and Founder

Health care is unlike any other product or service when entering new markets. The close and personal impact it has on members requires us to authentically create and convey a sense of comfort and safety with our brand. Red Fan’s crisis communications and media training helped us deliver the heart-felt and authentic message we needed to foster trust and new relationships within our target communities. Best of all, they secured the right media opportunities and provided diligent training to make me feel secure and prepared for each interview.

Meredith Duncan

CEO

Going from public to private and introducing two new companies in just two years requires careful messaging to our stakeholders, including our employees, customers and the media. However, with their thorough research of our technologies, culture and customers, Red Fan helped prevent any misunderstandings throughout our entire journey. Their trusted-advisor approach to our needs helped keep us on the right path and netted the coverage we needed to tell our story.

Jennifer Werner

Chief Marketing Officer

As Kinective enters a critical growth period, we needed to unify our solutions from multiple merged companies into one cohesive brand story that we could apply across every element of our go-forward marketing, communications and sales strategy. Red Fan didn’t just deliver—they transformed our approach. Their deep industry experience and understanding of financial services and technology meant they immediately grasped our complex platform approach. Through their brand positioning workshop, they distilled stakeholder feedback into a cohesive narrative that resonates with our financial institution customers. What would have taken us a year to develop internally, Red Fan delivered in weeks. They captured our brand story and unified platform vision, which has been invaluable as we position Kinective as the banking operations platform of choice.

Michael Ball

EVP of Marketing

Red Fan’s stellar PR strategy mapped directly to our business needs and got us connected with everyone from mommy bloggers to Good Morning America. That coverage alone brought 9,000 hits to our site and helped boost our hiring and expansion plan overnight.

Mary Sullivan Cooper

Founder & Chief Executive Officer

The Red Fan team has been an integral part of the Suerte journey. Before launching the restaurant we delved deep into the restaurants heart to uncover a PR strategy that communicates the ethos of our food and brand. With clear and compelling messaging the public was hooked to come into the restaurant. Since our opening we have built strong momentum with great press. I have complete trust that Red Fan carefully approaches each new media opportunity with skill and tact to make the best of every situation. Kathleen and Lindsay have coached me to become a better business leader internally to my staff at Suerte, and also as the owner of a very public business. I’ve found the best business relationships often become great friendships, and I treasure the friendship I’ve built with the team at Red Fan Communications.

Sam Hellman-Mass

Owner

Kathleen and her team at Red Fan are—hands down—the best strategic communications partner I have experienced. As a result of our work together, they helped me advance JuiceLand’s internal and external communications and establish a stronger connection with my team and our community. I recommend them without hesitation to any company in high growth mode.

Matt Shook

Originator

Red Fan Communications supported Rally Austin during a pivotal moment as we transitioned from Austin Economic Development Corporation to our new identity. Red Fan understood that we needed different messaging angles for diverse audiences—from community members concerned about affordability and cultural preservation to potential development partners and board members focused on economic outcomes. They worked with our team to create a unified story that resonated with all stakeholders, which was evident in the media coverage we received in the weeks after unveiling our new name. They offered useful guidance in shaping the foundational messaging we needed to begin telling our story publicly. Their media relations expertise helped us navigate early communications and gain visibility during our launch.

Theresa Alvarez

CEO

The Red Fan team brings a ton of energy, passion and knowledge to everything we do. They’re more than just an extension of our communications team, they work as a truly integrated partner that drives outstanding execution and takes a strategic approach across communications, digital, social and overall marketing programs to help us achieve our goals.

David Lord

VP of marketing communications

Red Fan was a strategic partner for the Austin Housing Conservancy Fund during a critical foundational growth period. They provided a significant upgrade to our strategic communications across web, print and social media channels. The team was agile in meeting our challenging brand positioning, marketing and content needs. We have received numerous compliments on the clarity and quality of the final work from the wide range of stakeholders we interact with on the Fund.

David Steinwedell

CEO

When you come to the realization that it is time to leverage the experience and expertise of an agency to maximize your PR efforts, it is essential to partner with a team that can embody and reflect your company’s values, voice and vision. We undoubtedly found that in Red Fan Communications. The Red Fan team’s ability to listen to and learn our unique position in a specialized industry was first class. Red Fan constantly added value to my efforts and guided me in making decisions, allowing me to capitalize on their collective wisdom. I would hire Red Fan over and over again.

Swan Leap

Director of Marketing

With Red Fan’s partnership, the Trail of Lights Foundation has been able to effectively raise community interest and awareness of the ways to enjoy this authentically Austin community celebration. We sincerely appreciate their professionalism, creativity and strategic approach. It was a pleasure to work with Red Fan!

Leah Davies

president

Partnering with Red Fan for integrated public relations has been one of the best decisions our company has made. They have become an important piece of our team as well as a strong asset. Their attention to detail, creative input and excellent communication skills are unmatched.

Samantha Hudgens

Head of Marketing

Red Fan is a trusted partner to Q2. They act seamlessly as part of our extended executive team and it shows. I highly recommend Red Fan for any CEO that wants the right team by their side. From the months leading up to our IPO and beyond, we have maintained a strong level of confidence in our PR efforts as Red Fan works seamlessly alongside our internal IR, legal and marketing teams. Kathleen and her team act as part of our extended executive team, and it shows.

Matt Flake

CEO

I’ve been working with Kathleen and her team at Red Fan for over 4 years now, and must attest to the fact that they do absolutely stellar work! They have assisted with everything from article writing, preparation and background research for speaking events, and advice on numerous press releases and events that we’ve held over the years with impressive results. In addition to that, and even more importantly, Red Fan truly shines through their executive coaching and strategic planning prowess! Kathleen recently partnered with one of our most strategic tiger teams to help steer us out of a really tough situation by keeping a level head, approaching the situation with candor and directness, and really helped us get to the heart of our internal issues while providing much-needed guidance on the best ways to accomplish our internal goal and reach the result we desperately needed – which was better team alignment and more open communication. I can’t recommend them enough!

Corinne Wilder

VP, Global Business Operations

Red Fan introduced me to every mover and shaker in Austin. They set me up with an incredible schedule and by the time I left, I felt like I knew the whole city. Thank you Kathleen and team!

Samantha Ettus

Renowned speaker and author