Your biggest moment is coming. Let's make sure you're positioned to win.
Most leaders who reach out were referred by someone they trust: a peer CMO, an investment banker, or a PE operating partner who has seen what happens when the right communications infrastructure is in place.
If you’re approaching a high-stakes moment and you’ve outgrown agencies that need handholding, this is the right conversation.
Red Fan
The Positioned to Win Method™: a four-step system with parallel tracks for ongoing momentum and deal-specific execution
Most agencies
A retainer with weekly check-ins asking what to work on
Red Fan
Former tech reporters, IBM comms executives, JPMorgan crisis leads. The same senior team from pitch to execution.
Most agencies
Senior team pitches. Junior team does the work. You find out after you've signed
Red Fan
Positioning built on data: the Brand Authority Index™ benchmarks you against competitors before a single message is written
Most agencies
Positioning built on a kickoff meeting and assumptions they never revisit
Red Fan
When a deal activates, a dedicated senior deal team spins up while your ongoing engine never pauses
Most agencies
The whole agency gets pulled onto your deal. Everything else stops
Meet Kathleen
Kathleen Lucente built Red Fan to be the strategic partner she needed when she was in your shoes: inside a high-growth B2B tech company, navigating moments that define trajectories, and discovering that most agencies aren’t built for what those moments demand.
30+ years of experience. The architect of the Positioned to Win Method™. The person who will be in the room with you, your CEO, and your PE partner when it matters most.
KATHLEEN ALSO SPEAKS ON:
- Why communications is deal infrastructure, not a marketing line item
- How brand positioning protects and enhances transaction value
- Crisis and reputation management for high-stakes B2B environments
POPULAR TOPICS:
- Why PR matters more than ever
- How brand equals business value
- Crisis and reputation management
The team behind the method.
Former JPMorgan crisis leads. IBM communications executives. Tech journalists who’ve covered your industry for decades. 100+ years of combined senior experience across billions in transactions.
This is the pattern recognition layer of the Positioned to Win Method. When your moment arrives, your team is experiencing it for the first time. Ours has experienced it fifty times.
The people who pitch are the people who work. Period.
