Brand narratives that drive transactions for B2B tech companies
When your raise, acquisition, or exit is on the line, shape the story your stakeholders trust.
Powered by the Red Fan Impact Engine™.
Be findable when it matters.
High-stakes moments reward brands with authority. The Red Fan Impact Engine builds it.
We clarify what you stand for, why it matters, and how you win. Clear positioning fuels authority, accelerates trust, and makes your brand easier to recommend.
We prepare leadership, brand narrative, and visibility for scrutiny — so momentum compounds rather than fractures.
Whether M&A or IPO, transactions are won or lost on perception. We protect deal value by managing narrative, stakeholders, and market signals before, during, and after critical moments.
The Red Fan difference.
Embed in your business.
Diagnose where communications creates leverage.
Activate with precision.
PR creates meaningful impact.
The Red Fan Impact Engine is our operating system. A cycle of deliberate motion to influence how your company is evaluated by buyers, investors, media, and AI systems.
The best-fit options, tuned to your voice.
This is how we build advantage, day to day.
Build credibility that earns trust — from journalists, analysts, investors, and the systems that inform their decisions.
Position executives as the authorities your market turns to in high-stakes moments.
Create the strategic foundation that makes every other investment work — the Embed and Diagnose phases at their deepest.
Extend your positioning across every touchpoint where your reputation is formed.
Executive-level partnership ensuring the entire Impact Engine runs effectively.
Our approach delivers results across complex markets.
Through authoritative coverage, thought leadership, and trusted third-party validation, we create signals that compound over time — shaping how companies are chosen.
Select an industry to see what the Impact Engine delivers.
Building trust and authority in high-stakes markets.
Dozens of industry awards pursued and won on behalf of clients, including the prestigious Celent Model Bank award and NAFCU Innovation Award
Curated and coordinated speaking engagements at leading industry events from Money 20/20 to Finovate, NACHA, and American Banker’s Digital Banking
Thousands of earned placements secured in top-tier trade publications like The Financial Brand, Gonzo Banker, PYMNTS, Bankrate, Credit Union Journal and more
Wrote and placed dozens of pieces for C-suite executives on topics from data-driven personalization to online banking, digital lending, and open banking
Guided clients through major M&A activities totaling more than $2.5 billion in business value
Translating operations into competitive advantage.
Supported millions of dollars in early- and late-stage funding rounds with storytelling that intrigued industry thinkers and investors
Authored bylines on behalf of leaders in premiere publications like Supply Chain Drive and Supply and Demand Chain Executive
Pursued and won multiple awards for our clients, including Food Logistic’s Top Technology Provider and the ProcureTech100
Hundreds of media mentions secured in top-tier publications including The Wall Street Journal, Fortune, MSN News, TechCrunch, Supply Chain Brain and more
Consistently increased share of voice against competitors by as much as 15% over the course of client engagement
Inspiring educators, students, and the public with innovative approaches.
Placed dozens of pieces in top tier trade and publications including TechCrunch, Education Week, EdSurge, Texas Tribune, Austin Business Journal and more
Secured valuable speaking engagements for client thought leaders including appearances at SXSWedu, one of the top education conferences in the country
Implemented brand storytelling powered by industry leaders and influencers from Google’s Michael Junge to New York Times bestseller Joseph Michelli
Reached entire education ecosystems — students, parents, teachers, administrators and more — to inspire engagement with Edtech innovators
Guided successful acquisition and fundraising activity for edtech brands
Communicating a better future for people, planet, and bottom line.
Thousands of media mentions secured in highly relevant agriculture publications like Greenhouse Grower and Vertical Farm Daily
Hundreds of bylined articles written and placed in top-tier trade outlets on behalf of our clients
Supported release of dozens of original research papers on innovations in cultivation
Innovative speaking engagements secured to highlight thought leadership at leading agricultural trade shows
Dozens of industry awards pursued and won on behalf of clients, including the prestigious Celent Model Bank award and NAFCU Innovation Award
Curated and coordinated speaking engagements at leading industry events from Money 20/20 to Finovate, NACHA, and American Banker’s Digital Banking
Supported millions of dollars in early- and late-stage funding rounds with storytelling that intrigued industry thinkers and investors
Authored bylines on behalf of leaders in premiere publications like Supply Chain Drive and Supply and Demand Chain Executive
Placed dozens of pieces in top tier and trade and publications including TechCrunch, Education Week, EdSurge, Texas Tribune, Austin Business Journal and more
Secured valuable speaking engagements for client thought leaders including appearances at SXSWedu, one of the top education conferences in the country
1,000s of media mentions secured in highly relevant agriculture publications like Greenhouse Grower and Vertical Farm Daily
100s of bylined articles written and placed in top-tier trade outlets on behalf of our clients
A partner you can count on.
There’s no B-team hiding in the background at Red Fan.
Let us apply our proven processes and 100+ years of combined experience to drive measurable value for your business.
B2B tech is both thrilling and brutal, fulfilling and far bigger than any leader can handle alone. I built Red Fan to be the strategic partner I needed when I was in your shoes.
Kathleen Luente
- Fintech & Financial Services, From the Desk of Kathleen, Industry
- Fintech & Financial Services, Industry, Tech Bits
- Fintech & Financial Services, Industry
- Fintech & Financial Services, Industry
- From the Desk of Kathleen
