OUR APPROACH

An agency model for the future

The traditional agency model is broken. Agencies experience high turnover because employees are overwhelmed with tasks and work for which they might not be suited and suffer from burnout. As a result, clients often experience multiple points of contact and little visibility into how their agency operates or reports results that translate into tangible business value.
In 2021, Red Fan CEO and founder Kathleen Lucente—a 25-year executive who has been on both sides of the client-agency relationship—created a vision for a new model that prioritizes client success and value creation above all else.

A value-add communications model for clients

A dedicated point of contact

optimizes client-to-agency communication and reporting

Teams, strategies and tactical execution

are entirely customized for each client

Services specialists are matched

to client teams based on skill sets and account needs

Client budgets and resources are communicated

with transparency and allocated based on evolving needs and opportunities

Reporting structures, approval processes and workflows

are optimized to deliver value rather than complexity

Client Services

Red Fan’s client services team is composed of brand communications strategists, media relations and content experts, marketers, industry specialists, researchers and other professionals with the combined skills and experience required to operate successfully in an evolving marketing and communications landscape.

As a full-service strategic B2B communications agency, Red Fan’s capabilities extend into brand management and corporate communications, sales enablement, lead and demand generation, buy- and sell-side communications and more, each with dedicated specialists assigned to client teams based on their unique goals and needs.

Together with client success, client services creates and executes strategic communications programs to support brands through every major milestone, from go-to-market to exit and everywhere in between.

Client Success

Every brand has unique goals, challenges and opportunities. How companies define success is different. For one, it might mean increasing brand awareness and market communications to prepare for an acquisition or IPO. For another, it might mean a high-performing demand generation engine that powers sales and fully integrates communications into business strategy.

Our client success managers (or CSMs) are how Red Fan ensures those goals are met with transparency, trust, creativity and execution. As the single point of contact on an account, they work closely with clients to identify goals and strategy, allocate resources, report on KPIs, interface with the Red Fan Services team and, most importantly, deliver and communicate results and KPIs that add business value. They are the trusted adviser on your integrated marketing and communications journey.

SERVICES

Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

TALK WITH AN ADVISOR

Testimonials