PUBLIC RELATIONS

Increase awareness and affinity through strategic communications

Your brand reputation is foundational to your company’s long-term financial success. The modern buyer is hyper-connected, open to education and, most importantly, values trust. Red Fan’s data-driven approach to public relations is rooted in a hunger to understand what drives your target audience and a hunt for the game-changing stories media want to hear. Together, we’ll unlock your brand’s potential through an end-to-end public relations roadmap that grows awareness and fosters affinity.
A strong public relations strategy augments your marketing tactics by driving third-party validation through press and analyst mentions, raising the visibility of your unique subject matter experts, and sharing your authentic story through media relations, awards, speaking opportunities and byline articles.

OUR PUBLIC RELATIONS SERVICES

Media Relations

add
remove

Media relations is the art of connecting a brand with its industry through storytelling. Media relations services help to manage and shape public perception, communicate messages effectively and engage with the media your customers look to for education.

The strategies and tactics employed in media relations can vary greatly depending on the organization’s specific goals and target audience. At Red Fan, every media relations strategy we design and every tactic we deploy maps your unique expertise to your specific audience’s needs and challenges.

  • Announcements (product, leadership, growth, M&A, customer wins and success, strategic partnerships, awards)
  • Targeted media outreach that drives coverage in national, trade, broadcast and local outlets
  • Media landscaping and analysis
  • Competitor and trend newsjacking
  • Customer case studies

A special purpose acquisition to supercharge commercial fleets

Make Your Data Press-worthy: 4+ data report launches, 5 awards, 1 integrated content strategy

Changing minds about cannabis one patient story at a time

Position as an authority on the construction tech movement through insightful executive bylines and dozens of media placements

Analyst Relations

add
remove

Industry analysts observe changing customer expectations and engage with technology vendors to evaluate new innovations and predict market trends. A winning analyst relations strategy keeps you and your solutions top-of-mind with influential analysts, driving research mentions, award wins and even lead generation.

  • Target analyst identification
  • Messaging development
  • Briefing prep and debrief
  • Inquiry management

10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy

Growing supply chain software company gains industry-wide prominence

Media Training

add
remove

Media interviews are an opportunity to promote company news, provide expertise on a topic, and share a business’s story. With years of media expertise—including backgrounds in journalism—Red Fan’s media training process ensures clients are comfortable, authentic and on-message during phone, video and in-person interviews.

Our media training equips clients with the skills and knowledge needed to effectively convey key messages, handle difficult questions and maintain composure when engaging with the media.

A special purpose acquisition to supercharge commercial fleets

DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy

Crisis Communications

add
remove

A brand’s ability to successfully manage communications during a crisis can be the difference between salvaging its reputation and damaging it beyond repair. Red Fan’s approach to crisis communications prepares brands and stakeholders to navigate any crisis confidently by developing action plans and message strategies to protect the organization’s image, minimize damage and ensure accurate, timely and responsible information dissemination. From pre-planning to post-crisis analysis, we’ll give you the tools to protect your reputation and communicate clearly and with empathy.

A streamlined communications strategy: Strategic executive brand positioning plan and corporate business development

Awards

add
remove

Industry accolades and executive recognition will boost awareness and credibility for your business, its solutions and your experts.

Red Fan believes awards should be carefully selected and submitted with impeccable storytelling. We’ve collaborated with our clients to submit and win countless awards.

Establishing a leading horticulture lighting provider as the total solutions partner for cultivators

DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy

Speaking Engagements

add
remove

Keynotes, breakout sessions and panels offer a unique opportunity to get closer to your target customers while showcasing your thought leadership.

Crafting an impactful speaker strategy should combine an artful narrative with a surgical approach to identifying relevant events. Learn how Red Fan can help get your speakers to the podium.

Establishing a leading horticulture lighting provider as the total solutions partner for cultivators

DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy

Bylines

add
remove

Your experts have something to say. Our team of former journalists is passionate about finding your unique brand and thought leadership voice. Byline articles are an important tool for education and sales enablement. Red Fan’s byline development process includes in-depth stakeholder interviews, collaborative brainstorming and a strict quality assurance protocol that ensures your experts are poised for success in the publications your customers are consuming daily.

DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy

Position as an authority on the construction tech movement through insightful executive bylines and dozens of media placements

Growing supply chain software company gains industry-wide prominence

Using the Internet of Things to protect Earth’s most precious resource

SERVICES

Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

TALK WITH AN ADVISOR

Testimonials