Red Fan Communications supported Rally Austin during a pivotal moment as we transitioned from Austin Economic Development Corporation to our new identity. Red Fan understood that we needed different messaging angles for diverse audiences—from community members concerned about affordability and cultural preservation to potential development partners and board members focused on economic outcomes. They worked with our team to create a unified story that resonated with all stakeholders, which was evident in the media coverage we received in the weeks after unveiling our new name. They offered useful guidance in shaping the foundational messaging we needed to begin telling our story publicly. Their media relations expertise helped us navigate early communications and gain visibility during our launch.
Media relations is the art of connecting a brand with its industry through storytelling. Media relations services help to manage and shape public perception, communicate messages effectively and engage with the media your customers look to for education.
The strategies and tactics employed in media relations can vary greatly depending on the organization’s specific goals and target audience. At Red Fan, every media relations strategy we design and every tactic we deploy maps your unique expertise to your specific audience’s needs and challenges.