ABOUT

A team of strategists dedicated to unlocking growth for every brand
As the adviser for B2B technology companies, we integrate directly with your decision-makers to craft market-moving stories, overcome sales barriers and engage stakeholders. Since our founding in 2008, our team has:
  • Successfully positioned and brought more than 50 tech brands to market across more than 15 verticals.
  • Executed internal communications programs that reached more than 10,000 employees across more than a dozen companies.
  • Guided high-growth tech companies through more than $2.5 billion in M&A, IPO and SPAC transactions.
  • Announced hundreds of millions in venture capital funding.
  • Enhanced the thought leadership footprint of hundreds of tech executives.
  • Integrated with more than 15 buy-side firms across private equity, venture capital and SPAC.
Our data-driven, strategy-first approach is anchored in the belief that communications can and should be a true value-add for every business. Our award-winning team of brand strategists, domain experts and creative storytellers has decades of experience in some of the most competitive industries in the world, experience that is matched only our passion for and commitment to our clients’ success.

About Kathleen Lucente

Kathleen has witnessed and played a part in the evolution of communications ever since her entrance into the tech industry more than 20 years ago, first as a journalist, then as a PR professional. Nothing if not resolute, Kathleen has acted as a public relations shaman for some of the largest technology companies and some of the smallest, most promising startups during many of the most turbulent times in tech, from the rise of global telecommunications, nanotechnology and personal computing to international mergers, acquisitions and IPOs.

An exceptional manager of people, clients and reputations, her ability to think critically and intuitively in a pinch has led to more than one successful crisis resolution, including the immediate fallout of 9/11 overseas and the SARS outbreak in Hong Kong in 2003.

After a successful and award-winning career working for IBM, JPMorgan, Ketchum Worldwide and other global brands and agencies, Kathleen moved to Austin just as the city began its meteoric rise as a hotbed for tech startups and investment.

In the time since, she has helped countless companies of all stages clarify their purpose, tell their unique stories, differentiate from their competitors and establish lasting relationships with clients and customers. The tenacity with which she approaches her clients’ problems is matched only by her dedication to the Austin community. She serves on several boards—including Austin Gives and the ABC Kite Fest—and donates much of her and her staff’s time to local nonprofits that have tangible impact throughout the community, including the Corporate Engagement Council for the Austin mayor’s office and the Mike & Sherry Project, an Austin-based organization providing mental health support to local bar and restaurant workers.

Kathleen is a regulator contributor to the Forbes Agency Council, covering critical communications topics like crisis management, brand positioning, thought leadership, corporate communications and the fundamentals of great brand storytelling. She is a frequent guest speaker at influential podcasts, accelerators and communications and business schools, including the Wharton School, the University of Texas at Austin, the Confident Communications podcast and the MassChallenge startup accelerator, where she also serves as a mentor.

SERVICES

Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

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