Why Red Fan
Kathleen Lucente launched Red Fan in Austin in 2008 after 15 years inside global enterprises and agencies, watching the same thing happen whenever the stakes rose. The senior agency team wins the business, but the juniors do the work. The moment meant to define a company ends up defining it the wrong way.
She built the firm she would have hired. CSI to No. 2 in core banking. Fluence to Signify. Hyliion to the NYSE.
B2B leaders come to us through their investors, and they stay three to six years because the Positioned to Win Method™ makes the next high-stakes moment easier than the last.
Kathleen Lucente built Red Fan to be the strategic partner she needed when she was in your shoes: inside a high-growth B2B tech company, navigating moments that define trajectories, and discovering that most agencies aren't built for what those moments demand.
When you are in front of your board, your acquirer or your investors, you get the A team.
Approach
Authority that compounds. So when the moment comes, you've already won.
Embed
Get under the tent. We immerse in your business before anyone else knows a moment is coming. Proximity is why clients pull us in first.
Diagnose
Find the truth. The Brand Authority Index™ and Brand Positioning & Narrative Lab benchmark your authority and build your unique positioning on data — not a kickoff meeting.
Roadmap
Build the blueprint only you can claim. A strategic framework proprietary to your company. The narrative architecture and authority position that makes you impossible to confuse with competitors.
Execute
No handoff. No B-team. Ever. This is how authority compounds and category ownership is won. The same senior team that embedded and diagnosed builds your roadmap and runs it. This is why our clients stay for years, not quarters.
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What our clients say:
"Red Fan didn't just deliver, they transformed our approach. What would have taken us a year to develop internally, they delivered in weeks, capturing our brand story and positioning us as the banking operations platform of choice."
Michael Ball
EVP of Marketing, Kinective
"Finding a PR partner that can move as fast as your business is rare. We brought Red Fan on for media relations, and they quickly became one of the first calls we make when navigating a communications decision."
Kristin Agnelli
CMO and SVP of Communications for ESO
"Red Fan's crisis communications and media training helped us deliver the heartfelt message we needed to foster trust in our target communities. They secured the right media opportunities and made me feel prepared for each interview."
Meredith Duncan
President and CEO of Texicare
"Finding an agency that truly understands both financial services and technology is rare. Red Fan's strategic advisors brought decades of combined experience, deep media connections, and instantly grasped our unique positioning challenge."
Mike Ferrari
Head of Marketing for Austin Capital Bank
"As our capabilities expand, we needed a PR team that could amplify our efforts to our target trades and new outlets. Red Fan integrated swiftly with our marketing team, injecting creative thinking and sophistication into our strategy."
Marc Vitulli
CMO of S&S Activewear
"Going from public to private and introducing two new companies in two years requires careful messaging. Red Fan's thorough research and trusted-advisor approach prevented misunderstandings and netted the coverage we needed."
Jennifer Werner
Former CMO of CSI
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