Public Relations
Your story should be working for you long before the critical moments. Red Fan’s public relations services are powered by the Positioned to Win Method™: We embed in your business to diagnose the gap between your expertise and the trends shaping the media landscape.
Earned media is one of the strongest drivers of AI search. Our senior team executes on a curated PR roadmap from discovery to pitch to placement to amplification.
Let’s put your story to work.
We make B2B innovation intelligible to the parties crucial to influencing your buyer: reporters, analysts, AI engines and more. Every Red Fan PR program is customized to your business stage, market landscape and unique business vision.
Media Relations
Take control of your story with targeted outreach to the publications, podcasts and influencers that feed AI search and build credibility with your stakeholders.
Media Training
Prepare B2B leaders to handle interviews, participate in panels and field any question with consistency and confidence.
Executive Pillars
Develop curated platforms that establish each B2B leader as a subject matter expert while weaving a consistent narrative across the leadership team.
Thought Leadership
Place bylined content, pursue awards and secure the right appearances and speaking engagements to boost your brand’s authority across your industry.
Analyst Relations
Position your B2B brand as a trusted resource for industry analysts whose reports shape industry perception and purchasing decisions.
Crisis Communications
From day-to-day curveballs to disruptive events, protect B2B brand value before challenges arise with actionable, proactive crisis playbooks.
“We needed a PR team that could amplify our efforts to our target trades as well as new outlets we had yet to explore. The Red Fan team integrated swiftly with our marketing team and has shown us the power of a united public relations front...”
Trusted by
Approach
Authority that compounds. So when the moment comes, you've already won.
Embed
Get under the tent. We immerse in your business before anyone else knows a moment is coming. Proximity is why clients pull us in first.
Diagnose
Find the truth. The Brand Authority Index™ and Brand Positioning & Narrative Lab benchmark your authority and build your unique positioning on data — not a kickoff meeting.
Roadmap
Build the blueprint only you can claim. A strategic framework proprietary to your company. The narrative architecture and authority position that makes you impossible to confuse with competitors.
Execute
No handoff. No B-team. Ever. This is how authority compounds and category ownership is won. The same senior team that embedded and diagnosed builds your roadmap and runs it. This is why our clients stay for years, not quarters.
AI search visibility is overwhelmingly driven by third-party credibility: earned media, executive visibility, reviews, awards, customer advocacy. According to Gartner, 94% of all AI citations come from non-paid sources. Earned media mentions (mentions you receive in your trade press or via a press release, for example) are the single strongest signal AI engines use when deciding which brands to recommend.
Earned media shapes perception, builds reputation and encourages trust. Third-party validation has always mattered when building an authoritative brand. Now AI engines are scoring it.
The Red Fan Brand Authority Index™ is one of the ways we answer this. It measures how your brand is found and trusted by AI engines, benchmarks you against competitors, and tracks progress over time. We also define success metrics at the start of every engagement, tying communications strategies directly to business outcomes so everyone can see how budget investments drive value.
If your story is timely, differentiated and connected to customer value, you’re ready to engage media. If it’s not, that’s where we come in. We help clients define newsworthy narratives, identify proof points and prepare spokespeople so every opportunity to earn coverage delivers impact. To get started, talk to us.
There’s more to PR than press releases. Award programs, executive bylines, analyst briefings and thought-leadership content all build credibility before the big news hits. It’s never too early to start shaping the reputation you want to achieve. Engage with us to define and own your moment.
Success starts with alignment. Share your business goals, growth plans and internal challenges openly so we can build a communications strategy that maps directly to outcomes. The more context we have, the faster we can position your brand, train your leaders and deliver measurable results. To get started, talk to us.
Red Fan’s approach to AI is strategy first: We integrate AI tools into our proven methodologies to enhance our services.
Our AI philosophy is built on three core principles:
- Transparency: We proactively disclose AI usage and maintain open dialogue with clients.
- Strategy first: AI serves our strategic objectives, not the other way around.
- Human validation: Every AI output undergoes rigorous human review and fact-checking.
AI is a tool in our arsenal that improves our ability to automate repetitive tasks, supplement our proven capabilities across all services, and create more opportunities for our team to deliver strategic value to clients.