Thought Leadership

Showcase the experts who make your company an industry leader
In today’s noisy, saturated markets, every executive wants to be a thought leader, making the act of becoming one that much harder. True thought leaders are opinionated—and vocal about it—with subject matter expertise grounded in unique market knowledge and customer-focused insight.
Red Fan knows that real thought leadership can build unshakable trust between your team and your customers while nurturing sincere relationships with the media covering your industry. When embarking on a thought leadership strategy, you want a trusted adviser from Red Fan in your corner. We’re firm on the differences between “thought leaders” and “subject matter experts” and know how to leverage both to elevate your marketing and communications strategies.

Our Process

Executives don’t become thought leaders overnight. It takes time, dedication and focus to establish a reputation as a forward-thinker—a champion of your industry, brand and customers. We work directly with executives to build thought leadership programs that position them at the forefront of industry conversations, make them go-to resources, and communicate new ideas and fresh perspectives that move markets.
We’ll conduct in-depth interviews with thought leaders to identify themes, expertise, goals and specific story topics that align or overlap with brand themes. Our bespoke platforms for each thought leader outline topics the market cares about most and can be applied to every major area of thought leadership: media and analyst relations, contributed content, social media, video and podcasts, awards, and speaking engagements.

OUR THOUGHT LEADERSHIP SERVICES

Awards

Industry accolades and executive recognition will boost awareness and credibility for your business, its solutions and your experts. Red Fan believes awards should be carefully selected and submitted with impeccable storytelling. We’ve collaborated with our clients to submit and win countless awards.

  • Best places to work programs
  • Product and innovation awards
  • Fastest-growing companies
  • Leadership accolades

DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy

Bylines

Your experts have something to say. Our team of former journalists is passionate about finding your unique brand and thought leadership voice. Byline articles are an important tool for education and sales enablement. Red Fan’s byline development process includes in-depth stakeholder interviews, collaborative brainstorming and a strict quality assurance protocol that ensures your experts are poised for success in the publications your customers are consuming daily.

Position as an authority on the construction tech movement through insightful executive bylines and dozens of media placements

Speaking Engagements

Keynotes, breakout sessions and panels offer a unique opportunity to get closer to your target customers while showcasing your thought leadership. Crafting an impactful speaker strategy should combine the art of storytelling with a surgical approach to identifying relevant events. Learn how Red Fan can help get your speakers to the podium.

Establishing a leading horticulture lighting provider as the total solutions partner for cultivators

Environmental Innovator: Using the Internet of Things to protect Earth’s most precious resource

SERVICES

Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

TALK WITH AN ADVISOR

Testimonials