Every interaction with prospects, customers, media and the market at large is an opportunity to build awareness and generate interest. Whether you’re taking a new product to market, expanding your product suite through M&A or are on the road to an IPO, our customized strategic communications programs will help you educate your market, highlight your differentiation and showcase your capabilities.
DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy
Establishing a leading horticulture lighting provider as the total solutions partner for cultivators
Leverage your existing customer data to target your ideal buyers and audiences and the ideal channels to reach them. Red Fan’s data-driven approach to audience definition identifies your brand’s top personas, their likelihood to convert and the marketing strategies and tactics—from media relations and content to multichannel advertising—that will turn prospects into loyal customers and partners.
Seventy percent of a purchasing decision is made before a prospect even talks to a sales rep, making the link between sales and marketing more important today than it’s ever been. Our communications strategies are built to provide sales teams with the air cover they need to maximize interactions, keep leads warm, influence purchasing decisions and build pipeline.
DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy
It’s oft-said that employees are a brand’s greatest asset. Give them the attention they deserve with dedicated internal communications programs that build trust with executives, showcase your brand’s mission and vision, and turn employees into advocates. Red Fanworks with executive, marketing and HR teams to identify and execute the elements that make sense for where you are in the business lifecycle, whether you’re communicating an impending merger or acquisition, hiring new talent or launching a new benefits program or initiative.
Propelling a prominent fintech and regtech company through its pivotal private equity sale announcement
We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.
Going from public to private and introducing two new companies in just two years requires careful messaging to our stakeholders, including our employees, customers and the media. However, with their thorough research of our technologies, culture and customers, Red Fan helped prevent any misunderstandings throughout our entire journey. Their trusted-advisor approach to our needs helped keep us on the right path and netted the coverage we needed to tell our story.
When adding another company to your work family, it’s essential to ensure they feel welcome and free of any anxieties about their jobs, managers or benefits. Red Fan took the time to understand how the employees of our newly acquired companies perceived CSI and our vision. Then, they crafted the right messages and content that our executives and managers could consistently convey to all our employees and stakeholders. Their thoughtful approach to our M&A activities eliminated the potential for confusion while promoting our new combined strengths.
“Finding an agency that truly understands both financial services and technology—particularly the unique position of a community bank with national capabilities—is rare. Red Fan’s strategic advisors brought decades of combined experience in both verticals, along with deep connections to media and analysts who cover this space. Their team immediately demonstrated an understanding of our unique positioning challenge: how to articulate the story of a community bank that has invested in building a dedicated fintech division to drive industry-first innovations.
The strength of Red Fan’s approach was their ability to weave together insights from our leadership team into a cohesive messaging framework that supported not only Austin Capital Bank’s broader story and growth strategy but also established the groundwork for a major product launch. They helped us distill complex technical differentiators into clear, powerful messaging that resonates with multiple audiences—from consumers to financial analysts. Their strategic positioning work has given us a strong foundation to build upon as we continue to challenge industry assumptions about what a community bank can be and what problems it can solve.”
Red Fan Communications supported Rally Austin during a pivotal moment as we transitioned from Austin Economic Development Corporation to our new identity. Red Fan understood that we needed different messaging angles for diverse audiences—from community members concerned about affordability and cultural preservation to potential development partners and board members focused on economic outcomes. They worked with our team to create a unified story that resonated with all stakeholders, which was evident in the media coverage we received in the weeks after unveiling our new name. They offered useful guidance in shaping the foundational messaging we needed to begin telling our story publicly. Their media relations expertise helped us navigate early communications and gain visibility during our launch.
Red Fan Communications helped propel the Texas Immersive Institute from the university’s ‘best-kept secret’ into a recognized leader with coverage in Business Insider, EdScoop and multiple publications throughout Austin. Their strategic approach wasn’t just about publicity—it was about understanding the nuanced intersection of immersive technology, education and the meaningful storytelling that drives our students’ work. The Red Fan team operated with creativity and a refreshing blend of professionalism and personality that mirrored our own approach to immersive storytelling—intimate, interactive and experiential.
