CONTENT &
MARKETING STRATEGY

Full-funnel marketing for business-wide impact
Every marketing strategy we build is designed with one purpose in mind: Build business value. Our senior team of advisers and consultants works hand in hand with executive, marketing and sales teams to build and execute integrated communications strategies that support business growth, improve critical stakeholder relationships and position innovative brands as industry leaders.
Content that converts
Content is too often considered the exclusive realm of marketing teams. In reality, the most impactful content strategies are joint collaborations between marketing, sales, PR, customer service and the C-suite. With Red Fan’s dedicated, senior team of content strategists and writers, we’ll identify the stories across earned, owned and paid channels that will differentiate your brand and its thought leaders, educate prospects and enable sales.

OUR CONTENT SERVICES

Demand Generation

Every interaction with prospects, customers, media and the market at large is an opportunity to build awareness and generate interest. Whether you’re taking a new product to market, expanding your product suite through M&A or are on the road to an IPO, our customized strategic communications programs will help you educate your market, highlight your differentiation and showcase your capabilities.

DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy

Establishing a leading horticulture lighting provider as the total solutions partner for cultivators

Audience Definition

Leverage your existing customer data to target your ideal buyers and audiences and the ideal channels to reach them. Red Fan’s data-driven approach to audience definition identifies your brand’s top personas, their likelihood to convert and the marketing strategies and tactics—from media relations and content to multichannel advertising—that will turn prospects into loyal customers and partners.

A lender with a local touch that builds communities up

Sales Enablement

Seventy percent of a purchasing decision is made before a prospect even talks to a sales rep, making the link between sales and marketing more important today than it’s ever been. Our communications strategies are built to provide sales teams with the air cover they need to maximize interactions, keep leads warm, influence purchasing decisions and build pipeline.

  • Contributed content
  • Marketing asset creation, including blogs, e-books, white papers, infographics and more
  • Sponsored content

DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy

Employee Engagement

It’s oft-said that employees are a brand’s greatest asset. Give them the attention they deserve with dedicated internal communications programs that build trust with executives, showcase your brand’s mission and vision, and turn employees into advocates. Red Fanworks with executive, marketing and HR teams to identify and execute the elements that make sense for where you are in the business lifecycle, whether you’re communicating an impending merger or acquisition, hiring new talent or launching a new benefits program or initiative.

  • Internal communications strategy
  • Newsletters and email communications
  • Video script development

Propelling a prominent fintech and regtech company through its pivotal private equity sale announcement

SERVICES

Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

TALK WITH AN ADVISOR

Testimonials