Public Relations
Take your brand from “What do they do again?” to “I want to work with them.”
What is public relations?
Public relations isn’t about getting your name in the news – it’s about fueling the conversation with the right story at the right time to make people think, feel and do.
At Red Fan, we use our Strategy-First Methodology to break through the noise of a crowded marketplace, build relationships with industry influencers and deliver measurable ROI.
Let’s put your story to work.
How public relations helps you win.
We make B2B innovation intelligible to the people you must persuade to reach your goals. Each program we build is customized to your business stage, market landscape and unique business vision. Our services include:
Media Relations
Take control with targeted outreach to the publications, podcasts and influencers that matter most to your stakeholders.
Media Training
Prepare B2B leaders to handle interviews, participate in panels and field on-the-spot questions with consistency and confidence.
Executive Pillars
Develop curated platforms that establish each B2B leader as a subject matter expert while weaving a consistent narrative across the leadership team.
S&S Activewear is in a really exciting period of growth. As our capabilities expand and our technology solutions evolve, we needed a PR team that could amplify our efforts to our target trades as well as new outlets we had yet to explore. The Red Fan team integrated swiftly with our marketing team and has shown us the power of a united public relations front. They have injected creative thinking and sophistication into our corporate communications strategy and we’re excited to see their continued impact.
Marc Vitulli
Thought Leadership
Place bylined content, pursue awards and secure the right appearances and speaking engagements to boost your brand’s authority across your industry.
Analyst Relations
Position your B2B brand as a trusted resource for industry analysts whose reports shape everything from industry perception to purchasing decisions.
Crisis Communications
You’re in good company with Red Fan’s innovative B2B clients.
Get public relations tailored to your moment. 
Red Fan is the partner that turns every phase of business to your competitive advantage.
PR helps you break through with a story that’s impossible to ignore.
Build awareness
Earn meaningful coverage in the right media outlets so prospects, partners and investors finally know who you are and what you stand for.
Shape perception
Craft stories that clearly communicate your value proposition, setting you apart from competitors in crowded markets.
Secure credibility
Leverage third-party validation from journalists, analysts and awards programs to establish early trust with stakeholders.
Find momentum
Use timely announcements and thought-leadership placements to accelerate market traction and fuel your go-to-market strategy.
PR helps your brand evolve as competitive headwinds emerge.
Expand reach
Widen your brand’s presence across industries and geographies by targeting influential media, podcasts and events.
Strengthen authority
Position your executives as differentiated voices in their sector, building credibility that supports growth and valuation.
Respond faster
Equip your team with on-brand messages and a clear media strategy to meet market opportunities at speed.
Amplify impact
Tie PR directly to business outcomes by tracking coverage, engagement and conversions that show ROI.
PR helps you reinforce trust and relevance in a constantly evolving marketplace.
Be dominant
Pervade your industry as a leader should. From boardrooms to podcasts, analyst reports to Slack channels, ensure your message echoes wherever influence gathers.
Stay relevant
Keep your story tied to the issues, trends and innovations that matter most so you always shape the conversation.
Set the agenda
Lead industry debates and introduce bold perspectives that disrupt competitors and inspire stakeholders.
Influence outcomes
Shape perceptions across employees, customers, regulators and investors – ensuring every audience sees you as the leader.
FAQs
What’s the difference between PR and marketing?
Think of marketing as what you say about yourself while PR leverages what others say about you. Earned media shapes perception, builds reputation, and encourages trust with the power of third-party validation – which is often more credible and can have longer-lasting impacts than paid promotion.
Both are critical for B2B innovators. In addition to our PR services, Red Fan can help you develop your brand and messaging, plan content and marketing strategies, create thought leadership campaigns and even provide fractional CMO and consulting to ease your growth.
Is my brand ready for media attention?
If your story is timely, differentiated and connected to customer value, you’re ready to engage media. If it’s not, that’s where we come in. We help clients define newsworthy narratives, identify proof points and prepare spokespeople so every opportunity to earn coverage delivers impact. To get started, talk to us.
What if we aren’t very newsworthy right now?
There’s more to PR than press releases. Award programs, executive bylines, analyst briefings and thought-leadership content all build credibility before the big news hits. It’s never too early to start shaping the reputation you want to achieve. Engage with us to define and own your moment.
What should I do to set us up for success with a PR program?
Success starts with alignment. Share your business goals, growth plans and internal challenges openly so we can build a communications strategy that maps directly to outcomes. The more context we have, the faster we can position your brand, train your leaders and deliver measurable results. To get started, talk to us.
How can I tell if PR is working?
We help our clients define success metrics at the start of every engagement. By tying communications strategies directly to business outcomes, we enable measurement and reporting so everyone can see how budget investments drive value for your B2B tech brand.
What is Red Fan's AI policy?
Red Fan is a team of strategic advisers – that is the true source of value we provide. We are always the ones guiding strategy and collaborating with clients to make the correct strategic decisions. Our approach to AI is strategy first: We don’t simply jump into using AI tools, but thoughtfully integrate them to enhance our proven methodologies and services.
Our AI philosophy is built on three core principles:
- Transparency: We proactively disclose AI usage and maintain open dialogue with clients.
- Strategy first: AI serves our strategic objectives, not the other way around.
- Human validation: Every AI output undergoes rigorous human review and fact-checking.
Artificial intelligence is simply another tool in our arsenal that improves our ability to automate repetitive tasks, supplement our proven capabilities across all services and create more opportunities for our team to deliver strategic value to clients.