S&S Activewear: Apparel to Tech Leader | Red Fan Podcast
Welcome to the first episode of the Red Fan Podcast, where we pull back the curtain on the strategic communications work that drives real business outcomes. In this episode, we’re diving into our gold-winning campaign with S&S Activewear—a company most people knew as an apparel distributor, but few recognized as the technology innovator they’d become. […]
Why Hiring a PR Firm Like You’re Buying Software Will Fail You in a Crisis
Most B2B tech CEOs hire PR firms by comparing proposals and picking whoever sounds good on paper—then wonder why their crisis comms team feels like outsourced customer service when a journalist calls at 2am about a board member scandal. In this candid conversation on the Inspiring Leadership podcast, Red Fan Communications CEO Kathleen Lucente talks […]
Why Your Startup Story Matters More Than Your Product
Most founders think they need press to get funding. But Red Fan Communications CEO Kathleen Lucente says you need a story. In this episode of Designing Successful Startups, Kathleen shares why storytelling is the most underused startup growth tool, why founders should define “super consumers” instead of broad ICPs, and how getting communications right early […]
Brilliantly Wrong Podcast featuring Kathleen Lucente
Listen to an insightful conversation with Kathleen and Alex Stonehouse on the Brilliantly Wrong podcast about why brand narrative is B2B tech’s most underutilized growth lever. They dive deep into how startups can transform their “marketing sinkhole” into a revenue engine through compelling storytelling that actually drives business outcomes.
From the Desk of Kathleen – Vulnerability
From the Desk of Kathleen | Customer Connections
From the Desk of Kathleen | Internal Communications
From the Desk of Kathleen | Planning for an M&A
Q&A with media relations expert, Callie Neatherlin
How has your approach to media relations adapted as news organizations continue to downsize and reporters are more swamped than they’ve ever been? The shifts in the industry have affected long-term relationships built over the last couple of decades; however, building media relationships is still key. It’s important to maintain existing connections or prioritize introductions […]