Category: Podcast

Your spokespeople are not volunteers

Somebody at your company is about to be asked for a podcast, a byline or a panel. They will say yes, because they’re a good colleague. They might even be excited for some exposure. After all, this is the first time they’ve been asked to represent the company through an external channel. Let’s say they […]

Before anyone asked: thirty years in Austin tech

Before I share this month’s piece, I need to pause. This newsletter was ready to go out last week, but after the news that Austin lost Joshua Baer, and putting anything else into the world felt wrong while our community was still absorbing it. If you are not in Austin, you may not know the […]

S&S Activewear: Apparel to Tech Leader | Red Fan Podcast

Welcome to the first episode of the Red Fan Podcast, where we pull back the curtain on the strategic communications work that drives real business outcomes. In this episode, we’re diving into our gold-winning campaign with S&S Activewear—a company most people knew as an apparel distributor, but few recognized as the technology innovator they’d become. […]

Why Hiring a PR Firm Like You’re Buying Software Will Fail You in a Crisis

Most B2B tech CEOs hire PR firms by comparing proposals and picking whoever sounds good on paper—then wonder why their crisis comms team feels like outsourced customer service when a journalist calls at 2am about a board member scandal. In this candid conversation on the Inspiring Leadership podcast, Red Fan Communications CEO Kathleen Lucente talks […]

Why Your Startup Story Matters More Than Your Product

Most founders think they need press to get funding. But Red Fan Communications CEO Kathleen Lucente says you need a story. In this episode of Designing Successful Startups, Kathleen shares why storytelling is the most underused startup growth tool, why founders should define “super consumers” instead of broad ICPs, and how getting communications right early […]

Let’s Talk PR & More Show #96: Kathleen Lucente, Red Fan Communications

Sherry Goldman’s guest is Kathleen Lucente, founder and CEO of Red Fan Communications. Sherry and Kathleen discuss how PR needs to adapt to be effective in today’s ‘no click’ world, where generative AI is changing how  information is sourced and communicated. Their conversation spans how to build and promote effective brand and corporate narratives, as […]

Brilliantly Wrong Podcast featuring Kathleen Lucente

Listen to an insightful conversation with Kathleen and Alex Stonehouse on the Brilliantly Wrong podcast about why brand narrative is B2B tech’s most underutilized growth lever. They dive deep into how startups can transform their “marketing sinkhole” into a revenue engine through compelling storytelling that actually drives business outcomes.