Most founders think they need press to get funding. But Red Fan Communications CEO Kathleen Lucente says you need a story.

In this episode of Designing Successful Startups, Kathleen shares why storytelling is the most underused startup growth tool, why founders should define “super consumers” instead of broad ICPs, and how getting communications right early prevents painful investor relationships later.

Her journey from journalist to corporate leader at JPMorgan and IBM to founder is a masterclass in how to communicate with clarity, courage, and conviction.