Why Hiring a PR Firm Like You’re Buying Software Will Fail You in a Crisis
Most B2B tech CEOs hire PR firms by comparing proposals and picking whoever sounds good on paper—then wonder why their crisis comms team feels like outsourced customer service when a journalist calls at 2am about a board member scandal. In this candid conversation on the Inspiring Leadership podcast, Red Fan Communications CEO Kathleen Lucente talks […]
Why Your Startup Story Matters More Than Your Product
Most founders think they need press to get funding. But Red Fan Communications CEO Kathleen Lucente says you need a story. In this episode of Designing Successful Startups, Kathleen shares why storytelling is the most underused startup growth tool, why founders should define “super consumers” instead of broad ICPs, and how getting communications right early […]
How Nextira Went From Rebrand to Acquisition in 90 Days
Three months after launching as Nextira, the company was acquired by Accenture, the largest IT consulting firm in the world. Red Fan onboarded in February and launched March 15th—Nextira was acquired by Accenture that same June. The Challenge: Rebrand During Active M&A Conversations When Nextira’s leadership team approached Red Fan, they mentioned the possibility of […]