From Wall Street to Willie, food to fashion, SXSW and more.
We're not a "yes" agency.
Red Fan brings a customized approach to every client engagement. Check out these case studies to get a better idea of what we could do for you.
Positioning Audit + Event Promotion + Social Content Strategy + Messaging Development + Copywriting + Website & Brand Strategymore
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Medici is an app that enables users to text or video chat with their existing medical providers—including primary care physicians, pediatricians, specialists, therapists, veterinarians, dentists and more—through a HIPPA-compliant app.more
UT Wire worked tirelessly to create easy-to-use cable management products and implement them into the everyday lives of homeowners. While the products were high-quality and innovative, it was imperative that UT Wire make a splash when launching their two newest products at the time at the...more
Korbella is a one-of-a-kind jewelry maker that offers accessories made from actual parts of the Eiffel Tower. From the visionary mind of founder Paul Bedell, Korbella creates a unique jewelry experience by allowing people to carry a piece of Parisian identity and mystique wherever they go. In...more
Etcetera is a contemporary women’s fashion line sold via home-based “trunk shows.” It provides an exceptional shopping experience for women by helping them save time and money. Etcetera hires fashion-savvy women as wardrobe consultants who offer each customer a highly-personalized shopping...more
Carlisle Collection is a contemporary clothing line designed for busy, stylish women with luxurious showrooms in New York City and Greenwich, Connecticut. Known for its show-stopping pieces, tailored customer service and direct-selling business structure, the unique high-fashion brand was faced...more
Christy Klug is an award-winning jeweler who combines beauty with strength in every design she creates. In 2012, she partnered with Red Fan with two clear goals: drive brand awareness among new audiences who craved unique, wearable art, and foster media coverage around Klug’s participation in...more
Zellies is a provider of mints and gum scientifically proven to improve dental health. Its full line of products is made with the ingredient xylitol, a natural sweetener found in various fruits and vegetables, proven to kill harmful bacteria and stop bad breath at its source....more
We’re going to stop you right here to ask a very simple question: Have you tried Michael Cerrie’s No. 16 Biscuits? If not, stop what you’re doing—after bookmarking this page—and get yourself down to Stella San Jac on Fifth and San Jacinto in Austin, Texas.more
The Wine and Food Foundation of Texas (WFFT) is a membership-based nonprofit that invests in the culinary and viticulture community through the education, appreciation and enjoyment of exquisite wines and foods.more
Scott Turner is a proud Austinite and the owner of Riverside Homes—a modern urban home building company—and Turner Residential, a real estate brokerage company focused on central Austin.more
Banyan Water is a leading provider of data-driven water conservation for enterprises, using IoT smart devices and real-time monitoring and analytics to help businesses track and save their water usage.more
Tattoo Goo has been a frontrunner in the tattoo aftercare industry since 1997. However, the company’s online presence was still stuck in the 90s and its social media platforms had been inactive since 2014. In an industry that is rapidly growing and with a target market whose interests and buying...more
Ben Milam Whiskey is a new, award-winning spirits company with a distillery and tasting room located in Blanco, Texas. The company's founder, Marsha Milam, is a woman who knows how to bring new and exciting things to Texas. After a career in PR and entertainment and creating much-loved events...more
Texas dance halls have been the heart and soul of communities throughout our state’s history. In fact, at the turn of the 20th century, more than 1,000 dance halls flourished throughout the state as bastions of Texas culture and pride. Sadly, there are only about 400 dance halls remaining, and...more
Remedy Urgent Care is an Austin-based mobile urgent care service. After launching a public relations campaign in its first year, Remedy established top-notch credentials and visibility with the local press and influencers, but the company’s existing social media strategy wasn’t mapping to the...more
To help respected Austin architect Chris Sanders—who specializes in commercial and residential properties—take the next step in growing his business, Red Fan was tasked with reviewing and reviving his brand image, bringing attention to projects via articles through local, regional and national...more
The Health Alliance for Austin Musicians—otherwise known as HAAM—is an Austin nonprofit dedicated to providing affordable access to health care for Austin’s low-income, uninsured working musicians. The average Austin musician makes about $18,000 a year, making it nearly impossible to afford...more
Modern Market is a fast-casual farm-fresh eatery with roots in Colorado. Like many Colorado restaurants, Modern Market saw a valuable opportunity to break into the Austin market, which places similar value on farm-to-table, locally sourced and healthy ingredients and menus.more
Austin-based BuildFax is a leading provider of property history and condition insights for many of the country’s largest insurance companies, real estate agencies, lenders, equity firms and more. BuildFax data is used to assess risk, assist in claims and underwriting, increase profitability, cut...more
Industrious is a New York-based co-working space that is the next evolution of the modern workspace. While co-working spaces are nothing new in Austin, Industrious wanted to bring a focus on high-end hospitality, local engagement and a professional yet easy-going boutique atmosphere that offers...more
Q2—a digital banking platform that serves more than 400 financial institutions and about 9 million end users—is one of Austin’s true success stories. In 2014, Q2 went public on the New York Stock Exchange, where its success was determined not just on the stock market floor but also in the months...more
Now in their fourth year of partnership, Red Fan and the Austin Trail of Lights team approach each year with continued effort to increase exposure and education both locally and nationally. As such, it is important to the Trail and to Red Fan to integrate new programs, ideas and elements that...more
Now in their second year of partnership, the Red Fan team sat down with Farmgrass- a nonprofit dedicated to raising critical medical emergency funds for Central Texas farmers- to determine other events the nonprofit could host and support that would both raise awareness and drive donations. The...more
In a market saturated with the promise and allure of powerful, accurate fitness trackers, Atlas Wearables had a unique opportunity to act as a disruptive force in the fitness technology market. To deliver on its promise of a superior product that tracks everything from steps to reps, has the...more
Red Fanners are foodies by definition, and are always on the lookout for brands that act as disruptive forces in their respective markets. So when Red Fan was introduced to Karen Morgan—a chef at Blackbird Bakery whose innovative approach and uncompromising attitude toward improving the quality...more
In the ever-changing world of education, Acton MBA—a learner-driven education program in which students determine course content—wanted to expand learning opportunities for the next generation of workers. Acton needed to position itself as an emerging leader in MBA programs for entrepreneurs,...more
Austin, Texas-based Inca Boot Company had, over the years, gathered quality but minimal press coverage and maintained a small social media presence. With Austin as its company headquarters, it was imperative for Inca to establish a solid local following and expand its reputation among other...more
Lemonade Day Austin, a program of the Entrepreneurs Foundation, empowers Austin-area youth to run their first business in the form of a lemonade stand. The program consists of two key events, the Best Tasting Lemonade Contest and Lemonade Day.
Lemonade Day Austin came to Red Fan in 2015...more
Metropia is an incentive-based mobile app that analyzes traffic data to more efficiently guide users to their end destinations by routing them through less congested areas at specific times of day. Users can carpool and earn points that can be traded in to local merchandisers for food, gift...more
Moody Bank, a highly regarded financial institution with more than 15 locations throughout Texas, required a dual-pronged communications strategy to announce its first branch in Austin and to reinforce with the public its expanded lending, treasury and private banking offerings.more
In 2014, Mark Rivers, a leading real estate developer based in Idaho, hired Red Fan to create buzz around a show-stopping event during SXSW: the after-party celebrating the premiere of Mike Myer’s documentary, “Supermensch: The Legend of Shep Gordon.” In his directorial debut, Myers featured...more
The Austin-based nonprofit, Texas Heritage Songwriters’ Association (TxHSA) was founded by sixth-generation Texas Terry Boothe in honor of the rich heritage and culture engrained in the lyrics of Texas songwriters. Each year, TxHSA brings together exceptional Texas songwriters and their...more
The cat food brand, Friskies, wanted to ensure a successful launch of the first ever “The Friskies,” a juried film prize for the best new Internet cat video of the year with an end-goal of increasing engagement on the brand’s social channels and continuing its mission to provide a playful,...more
While one may think that chocolate is delicious enough to rebrand and sell itself, even candy needs public relations support from time to time. After conducting an extensive positioning audit, Red Fan uncovered a disconnect between the brand—formerly known as Chocolat Plus—and its consumers, who...more
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