“Finding an agency that truly understands both financial services and technology—particularly the unique position of a community bank with national capabilities—is rare. Red Fan’s strategic advisors brought decades of combined experience in both verticals, along with deep connections to media and analysts who cover this space. Their team immediately demonstrated an understanding of our unique positioning challenge: how to articulate the story of a community bank that has invested in building a dedicated fintech division to drive industry-first innovations.

The strength of Red Fan’s approach was their ability to weave together insights from our leadership team into a cohesive messaging framework that supported not only Austin Capital Bank’s broader story and growth strategy but also established the groundwork for a major product launch. They helped us distill complex technical differentiators into clear, powerful messaging that resonates with multiple audiences—from consumers to financial analysts. Their strategic positioning work has given us a strong foundation to build upon as we continue to challenge industry assumptions about what a community bank can be and what problems it can solve.”

Red Fan Communications supported Rally Austin during a pivotal moment as we transitioned from Austin Economic Development Corporation to our new identity. Red Fan understood that we needed different messaging angles for diverse audiences—from community members concerned about affordability and cultural preservation to potential development partners and board members focused on economic outcomes. They worked with our team to create a unified story that resonated with all stakeholders, which was evident in the media coverage we received in the weeks after unveiling our new name. They offered useful guidance in shaping the foundational messaging we needed to begin telling our story publicly. Their media relations expertise helped us navigate early communications and gain visibility during our launch.

Red Fan Communications helped propel the Texas Immersive Institute from the university’s ‘best-kept secret’ into a recognized leader with coverage in Business Insider, EdScoop and multiple publications throughout Austin. Their strategic approach wasn’t just about publicity—it was about understanding the nuanced intersection of immersive technology, education and the meaningful storytelling that drives our students’ work. The Red Fan team operated with creativity and a refreshing blend of professionalism and personality that mirrored our own approach to immersive storytelling—intimate, interactive and experiential.

S&S Activewear is in a really exciting period of growth. As our capabilities expand and our technology solutions evolve, we needed a PR team that could amplify our efforts to our target trades as well as new outlets we had yet to explore. The Red Fan team integrated swiftly with our marketing team and has shown us the power of a united public relations front. They have injected creative thinking and sophistication into our corporate communications strategy and we’re excited to see their continued impact.

Working with Red Fan has been such an important journey of communication for me. I really felt held and seen by the team as we explored complex neurobiology topics for my contributed content. I am really touched at how they truly wanted to learn the concepts and incorporate a nuanced understanding into each piece. I have thoroughly enjoyed our partnership and truly feel that Red Fan has a knack for capturing my voice professionally and with gusto.