Award-winning whiskey: expanding awareness wherever whiskey is sipped or poured

The Story

Ben Milam Whiskey is an award-winning, limited-production high-quality whiskey distillery located in Blanco, Texas, and currently has statewide distribution in Texas and is available at fine liquor stores.

The Challenge

Launch a new whiskey brand out of Blanco, Texas, in an increasingly crowded market and industry, and continue to boost awareness around the brand’s true heritage, savory flavors, unmatched artisanship and adventurous spirit.

280+

647M

51%

19%

TOTAL MENTIONS
earned with PR efforts

TOTAL WEBSITE IMPRESSIONS

WEBSITE TRAFFIC
driven by PR

SHARE OF VOICE
increased from 0–19% over direct competitors

The Solution

Establish Ben Milam Whiskey as a player in the spirits industry in Central Texas, and then expand awareness throughout the state and beyond. Establish a Ben Milam Whiskey website with engaging web copy and utilize special announcements, including awards, new hires, products and more to build brand equity and show overall growth of the business.

The Results

As a result of Red Fan’s work, Ben Milam Whiskey has a solid brand narrative and brand awareness in each major Texas market where Ben Milam is sold or poured. Stories about Ben Milam Whiskey appear in targeted industry publications and lifestyle publications alike and are centered on the brand history, the founder’s story, industry awards, staff announcements and product announcements.

Red Fan’s strategic media outreach has landed articles about Ben Milam Whiskey and its founder, Marsha Milam, in the Austin American-Statesman, Austin Woman, Austin Monthly, Texas Monthly, The New York Times, Chilled Magazine, Gear Patrol, BevNET and more.

As a former PR professional I can be a critical client, but partnering with Red Fan was one of the best decisions I made when launching Ben Milam Whiskey and Distillery. The team is passionate, experienced and truly invested in my success. Working with a very lean start-up is much different than working with an existing, established business. Red Fan is patient, understanding and flexible which was extremely important in my first few months as a brand new business. They listened to my goals and went beyond my expectations when launching Ben Milam in Texas. I can testify to the effectiveness of their PR and social media efforts and I know they have played a tremendous role in Ben Milam’s upward sales trajectory which we happily celebrate monthly. Our product is flying off the shelves.
Marsha Milam
Founder