Mark Odom Studio

EXPERIENCE-BASED ARCHITECTURE: 10+ project completions, dozens of earned articles, national recognition, 1 integrated public relations strategy

Mark Odom Studio is an Austin-based architecture firm that takes an experience-driven approach to commercial and residential projects that serve local and national brands.

Challenge

Mark Odom Studio needed to maintain momentum following a press spike around the completion of Bumble’s Austin, Texas headquarters. The studio wanted a strategy that would help them secure recognition for work on major projects like Bumble and other high profile brands. It was important to bring Mark Odom into these press conversations to showcase the firm’s unique architectural approach and expertise in experience-based design.

Solution

Red Fan created a media strategy that builds awareness about Mark Odom Studio within their project’s press hits, industry thought leadership pieces and industry award opportunities.

Developed a media and social strategy for the firm.
Researched key award and thought leadership opportunities.
Positioned Mark Odom as an expert and industry leader.

Results

Red Fan continuously meets Mark Odom Studio’s goals by generating strong press hits within a local and national markets. We have won speaking engagement opportunities for Mark and team, while building key relationships within the architectural industry.

Red Fan’s media strategy placed Mark Odom Studio in publications such as Inc., Architect Magazine, Coveteur, Dwell, Architectural Digest, ArchDaily, Austin Monthly, Eater, Tribeza, the Austin American-Statesman, and and more. We also helped raise awareness by helping the studio win Inc.com’s Most Beautiful Offices of 2018.