How we measure PR’s impact and value
PR’s impact on business has been notoriously hard to measure for decades. Before the internet, account executives were cutting clips…
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#AskKathleen: How to deliver a quality brand in the age of experience
We have reached the age of experience. When I think about the age of experience, the launch of the W…
#AskKathleen: How to Raise Brand Presence at Industry Conferences
Whether you’re an established company or a startup, determining which conferences to attend each year is a big challenge. It’s…
Are you ready to meet the press?
Do yourself (and your investors) a favor and don’t be that guy or gal. I’m talking about the founder or…
Build a sophisticated analytics package that wows stakeholders
Public relations has traditionally struggled with measuring its own success. The impact earned media coverage, thought leadership campaigns, executive positioning,…
Don’t make these 5 common thought leadership mistakes
Thought leadership can assume many forms during the course of a PR campaign. Native advertising is becoming more prominent and…
Expert Conversations: Guy Kawasaki
Kathleen Lucente and I sat down with evangelist, brand ambassador, thought leader, social media guru, author (is this list of…
Expert Conversations: Paul Holmes
By most standards, there’s a lot happening in the world of public relations and communications right now: an unconventional American…
Get a grip on your marketing
These days, CMOs have more to juggle than ever before. They devise overall company strategies, take products to market, liaise…
How to Recognize When You’ve Outgrown Your Marketing Strategy
Companies scale at different speeds. There’s no magical template every company can follow religiously that leads them to the promised…