Making the rounds: When and how to brief analysts
Analyst relations (AR) is one of the most valuable communications strategies a B2B brand can deploy. Some of the most…
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RESOURCES
pre-go-to-market PR checklist
Understanding the difference between a go-to-market announcement and a funding announcement starts by recognizing the end goal for each. When…
The PR timeline for a go-to-market strategy
Go-to-market timelines can be tricky and can often be influenced by any number of factors. The constantly moving parts of…
What integrated communications actually looks like
Too often, we see potential clients seeking a PR firm that will help them achieve one goal: press coverage. Before…
Your go-to-market strategy should accomplish these four goals
Rarely do we see an executive come through Red Fan’s doors with a communications strategy fully prepared to support the…
Crafting a pitch deck investors expect
THE DECK– Keep your deck confidential; – Keep it to fewer than 15 slides, lest you risk losing everyone’s attention;…
Here’s everything you need to include in your funding release
Every press release has a few core components that have to be in place to catch a journalist’s eye and…
How to approach the press with your funding
Approaching the press to announce funding requires a subtle understanding of the media. There is a specific type of journalist…
How much should you spend on PR a round a funding announcement?
If you’re like most companies, a funding round is your big reveal. It’s your chance to finally dictate your own…
How to build your brand narrative
Your messaging and positioning are what set you apart. It is a big part of the strategy needed to move…