Maintaining a consistent brand identity as you grow
In PR, perception is everything. Your brand is the sum of every interaction, conversation, praise and criticism customers have with…
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Scaling company culture
If we had to create a profile for the typical “startup” culture in Austin, Texas, it would consist of: – …
The importance of healthy skepticism
When you’re surrounded by something daily, it’s easy to become blind to its flaws and imperfections. It’s why every parent…
Weaponizing social media and when to toss it aside
Social media is an incredible way to eliminate the middleman and communicate directly with your target audience. It is also…
What PR is… and what it isn’t
“I want to land a hit in the New York Times in the first month.” “I want to go viral.”…
Your brand is not your product: How to differentiate
When companies first launch, it can be tempting to bill your brand as the first product you sell. Don’t give…
Building your brand narrative: Part II
Going to market can be unnerving. The pressure’s on to prove to investors, customers, reporters, analysts and maybe even yourself…
Components of a go-to-market release
Different products speak to different people. While they should all fall within your potential customer base, their needs, preferences and…
How much should you set aside for a go-to-market communications strategy?
Building a communications plan to support a go-to-market launch requires more than distributing a press release and sending a few…
Know your competition (don’t tell me you don’t have any)
Competition motivates so much of what we do both personally and professionally—who doesn’t love to win, after all—that saying you…