Building your brand narrative: Part II
Going to market can be unnerving. The pressure’s on to prove to investors, customers, reporters, analysts and maybe even yourself…
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Components of a go-to-market release
Different products speak to different people. While they should all fall within your potential customer base, their needs, preferences and…
How much should you set aside for a go-to-market communications strategy?
Building a communications plan to support a go-to-market launch requires more than distributing a press release and sending a few…
Know your competition (don’t tell me you don’t have any)
Competition motivates so much of what we do both personally and professionally—who doesn’t love to win, after all—that saying you…
Making the rounds: When and how to brief analysts
Analyst relations (AR) is one of the most valuable communications strategies a B2B brand can deploy. Some of the most…
pre-go-to-market PR checklist
Understanding the difference between a go-to-market announcement and a funding announcement starts by recognizing the end goal for each. When…
The PR timeline for a go-to-market strategy
Go-to-market timelines can be tricky and can often be influenced by any number of factors. The constantly moving parts of…
What integrated communications actually looks like
Too often, we see potential clients seeking a PR firm that will help them achieve one goal: press coverage. Before…
Your go-to-market strategy should accomplish these four goals
Rarely do we see an executive come through Red Fan’s doors with a communications strategy fully prepared to support the…
Crafting a pitch deck investors expect
THE DECK– Keep your deck confidential; – Keep it to fewer than 15 slides, lest you risk losing everyone’s attention;…