The importance of healthy skepticism
When you’re surrounded by something daily, it’s easy to become blind to its flaws and imperfections. It’s why every parent thinks their kid is the best player on the soccer team, the smartest contestant in the spelling bee and so on. The day-to-day tasks of operating a company can bring you too close to your […]
Weaponizing social media and when to toss it aside
Social media is an incredible way to eliminate the middleman and communicate directly with your target audience. It is also a catalyst for destroying your brand’s image and reputation when it’s mismanaged. For some, social media is a trivial pursuit; that’s especially true today, as it can be incredibly difficult to attract the thousands or […]
What PR is… and what it isn’t
“I want to land a hit in the New York Times in the first month.” “I want to go viral.” “I need to generate more backlinks.” These are a few of the goals we hear from prospective clients perhaps a little more than we’d like. It’s good, of course, to have lofty or ambitious goals, […]
Your brand is not your product: How to differentiate
When companies first launch, it can be tempting to bill your brand as the first product you sell. Don’t give in. Companies live and die by their ability to sell products and services, which in general are a little more easily marketed because they’re real things that solve real problems, while the brand itself is […]
Three most common problems high-growth companies face
Scaling a company is a daunting task and can leave executives experiencing some mix of fear, accomplishment, anticipation, enthusiasm and uncertainty. To ease some of the apprehension that accompanies rapid growth, we’ve assembled a list of some of the most common communications-focused problems brands will face, and the best practices for avoiding each. BELIEVING […]