Best practices for curating speaking engagements
Thought leadership is a communications component we encourage many of our clients to adopt. It builds credibility, establishes your company and executives as market leaders and encourages you to think ahead of the curve. Alongside op-eds, white papers and other forms of contributed content and sales enablement, speaking engagements are a great way to establish […]
Breaking down brand loyalty
Authenticity and success are synonymous when building brand reputation and loyalty. While creating an authentic brand is paradoxical—in that as soon as you mention how authentic you are, you immediately lose authenticity—it’s nevertheless a quality that can elevate a brand from popular to pervasive. Everyone knows the brands—Apple, Google, Coca-Cola— that dominate everyday life and […]
Building a consistent media relations strategy
The journalism industry has experienced monumental change in the last decade: declining print circulation revenue, the shift to digital news, the demand on reporters to become multitalented and to write stories that attract as many clicks as possible. The landscape has shifted dramatically and has forced PR professionals to evolve their media relations strategies. Organic […]
How much should a fast-growing company spend on PR?
Deciding on the right amount of money to spend on PR as a high-growth company can be a significant challenge. In many cases, companies predictions of the cost of communications services is lower than what they actually are. When businesses transition from startup to high growth, the number of communications elements they need increases, including: […]
How PR can align marketing and sales
As companies scale rapidly, they can become so focused on acquiring customers, developing new products and meeting growing investor demands that internal departments become siloed. Each team focuses on its own workflows, processes and internal goals; reporting structures change as new hires are made; meetings are tougher to schedule or, worse, too many meetings are […]
How to build your personal brand
For many CEOs, executives and founders, building a personal brand can often take a backseat to the day-to-day responsibilities of running a business. In today’s saturated media market, thought leadership takes more time than some are willing to put in because differentiating a stance or opinion is more difficult than ever. The paradox of thought […]
How to pick the right conference
Attending conferences can be significant, yet worthwhile, investments for companies of all sizes. They provide opportunities to increase brand awareness, speak with industry influencers, engage in sales conversations, present products during demo sessions and much more. For many fast-growing companies, trade shows and conferences can become a free-wheeling affair, with executives deciding last-minute that they […]
Maintaining a consistent brand identity as you grow
In PR, perception is everything. Your brand is the sum of every interaction, conversation, praise and criticism customers have with or of your company. In the startup years, your customers are everything, usually because you have so few of them. Gaining a reputation as a customer-centric or mission-focused or value-driven organization is often a worthy […]
Scaling company culture
If we had to create a profile for the typical “startup” culture in Austin, Texas, it would consist of: – Breakfast tacos in the fridge; – A ping-pong table in the common area for mental breaks; – An in-person “all hands on deck” meeting at least once a week; – Coffee—or beer—on tap; – Close […]