Why Startups Need Quality PR to Keep Up with Modern Funding Trends
If you’re planning to start your own business, you’re not alone. According to U.S. Census Data, more than 5 million new business applications were submitted in 2023. What do those businesses have in common? A need for capital that can be difficult to come by. You may have a great product and a strong business […]
Preparing for Life as a Public B2B Tech Company
The transition from being a privately-held company to declaring your status as a public one is a milestone that can lead to increased capital and long-term business success. Although it may sound straightforward, the process of going public is notorious for roadblocks and, consequently, frustration for the management team executing the public debut. The initial […]
SPAC vs. IPO: Choosing the Right Path for B2B Tech Companies
All companies begin their journeys in a similar way—privately held. Eventually, some tech companies find themselves pressed to demonstrate a clear path to profitability and provide specific evidence of growth to raise capital and gain brand recognition in a crowded market. In response, these companies make the transformative decision to go public. The often lucrative […]
Three Ways to Attract Investors with Strong PR
Startups have the potential to become billion dollar businesses. Take Uber and Airbnb as prime examples. But making billions doesn’t happen overnight; it often takes sweat, maybe a few (or many) tears and lots of capital. You can’t grow your business and gain customers without capital, and you can’t raise capital without users who create […]
Getting Your Head Around the SPAC
Special purpose acquisition companies (SPACs) have become a popular alternative to traditional initial public offerings (IPOs) for bringing companies to public markets. Public relations (PR)—and strategic communications as a whole—plays a pivotal role in articulating the vision and value propositions of the companies involved, yet neither can be done effectively without alignment on a few […]
5 Comms Plan Needs for a Successful M&A Process
Communication is critical during a merger or acquisition. A successful M&A communications strategy will account for both internal and external communications to provide rationale of and value from the move and to maintain transparency with employees who might fear for their jobs or wonder what the move means for them. Here are the top five […]
Recession Proofing Your Marketing in 2023
Hello, 2023! January marks a new year and new resets for many parts of the world. As fiscal years have closed or are coming to an end for many companies, CEOs and heads of marketing are back in the saddle looking at revenue goals and trying to determine what will make them feasible. While according […]
A Conversation with Capital Markets Expert, Delilah Panio
I met Delilah Panio in March at a roundtable discussion hosted by the Austin Tech Council. Red Fan Founder Kathleen Lucente moderated a conversation with Panio and CEO of Quisitive Technology Solutions, Inc, Mike Reinhart. Panio and Reinhart discussed how he navigated taking his company public on the TSX Venture Exchange in August 2018. After […]
The Impact of Sustainability Tech
With the world population reaching and exceeding 7 billion, it’s time to ask the question, is society is coming to terms with the reality of the damage done to the planet and the possibility of exhausting available resources? People are now beginning to ask, starting to ask important questions like, what is being done to […]