Fintech Leaders Rely on PR to Stand Out and Get Noticed
While the world clamors over cutting-edge technologies like AI, robotics and 3-D printing, other fields continue to flourish at a blistering pace—especially fintech. Demand for computer programs and other technology that support or enable banking and financial services is at an all-time high. According to research firm Statista, the number of fintech startups in the […]
How to Build Customer Trust in Fintech
In the fast-evolving world of fintech, trust is everything. Fintech companies face growing competition, increased regulatory scrutiny and ever-changing consumer expectations. With so much at stake, building and maintaining consumer trust has become one of the most critical challenges fintech brands face this year. As a B2B tech PR firm specializing in helping fintech companies […]
Taking a Personal Approach to Education with AI
When generative artificial intelligence (AI) launched in market, students everywhere were thrilled by the notion of an easy A on their assignments. However, their aspirations or schemes were quickly revealed by sophisticated sentence structures and vocabularies that teachers knew were well beyond their students’ means. AI-generated essays were easily uncovered by a simple instruction, “Use […]
Charting the course: Navigating trends and innovations in the supply chain SaaS industry
The Baltimore bridge collapse was another reminder of the fragility of our global supply chain. In a mere moment, one of the busiest ports in the country came crashing down, blocking or rerouting products and materials for months. And as we learned from the pandemic, the ripple effects can cripple supply chains for much longer. […]
Fintech: A Look Back and a Peek at What’s Ahead
“I need to get my broker on the phone.” “Do you accept the Diner’s Club card?” “I can never balance my checkbook.” You’ll never hear any of these today as fintech advancements march on, from the first trans-Atlantic cable in the late 1800s to the AI-driven trading algorithms of today. The fintech industry has evolved […]
A Conversation with Steve Cocheo
If you work in financial services and technology, chances are you’ve read an article written or edited by Steve Cocheo. A more than 40-year veteran of the journalism industry, Steve is the award-winning senior executive editor for The Financial Brand, a digital publication focused on marketing and strategy issues affecting retail banks and credit unions. […]
Mastering Layoffs: A Guide To Compassionate Corporate Downsizing
As seen in Forbes In 2023, the tech industry reckoned with more than 240,000 job cuts, a staggering 50% increase from the previous year that signals a broader trend demanding attention—especially given that not all companies report layoffs to the public. So why do layoffs, an inevitable part of corporate life, still catch us off guard? […]
Why Startups Need Quality PR to Keep Up with Modern Funding Trends
If you’re planning to start your own business, you’re not alone. According to U.S. Census Data, more than 5 million new business applications were submitted in 2023. What do those businesses have in common? A need for capital that can be difficult to come by. You may have a great product and a strong business […]
Preparing for Life as a Public B2B Tech Company
The transition from being a privately-held company to declaring your status as a public one is a milestone that can lead to increased capital and long-term business success. Although it may sound straightforward, the process of going public is notorious for roadblocks and, consequently, frustration for the management team executing the public debut. The initial […]