From the Desk of Kathleen

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PR Isn’t Dead – It’s the Most Strategic Business Function of 2025

From the Desk of Kathleen

Modern PR has evolved far beyond press releases and media pitching. Today’s strategic communications professionals drive measurable business results through…

How a Strong Brand Narrative Drives B2B Tech Success: Your Guide to Strategic Brand Positioning

From the Desk of Kathleen

The difference between flourishing and floundering in today’s crowded B2B tech landscape isn’t just about having a superior product—it’s about…

Why Middle Managers are Your Company’s Culture Heroes

From the Desk of Kathleen

In an era of distributed work, organizational culture has become your competitive advantage—if your managers can successfully translate it across…

The Illusion of Independence: Hard Truths About Corporate Acquisitions

From the Desk of Kathleen

A Personal Perspective Twenty-five years ago, Unilever acquired Ben & Jerry’s, creating a partnership that sparked misgivings from the outset…

Why Your Agency Should Be Your Strategic Confidante

From the Desk of Kathleen

A single tweet tanks your stock price. Your CTO resigns unexpectedly. News of your quiet acquisition gets leaked. In these…

The Attention Crisis: When Silence Becomes Scary and Noise Becomes Normal

From the Desk of Kathleen

In his compelling new book “The Siren’s Call,” Chris Hayes argues that we’ve entered the Attention Age, in which our…

Fintech Leaders Rely on PR to Stand Out and Get Noticed

From the Desk of Kathleen, Pulse

While the world clamors over cutting-edge technologies like AI, robotics and 3-D printing, other fields continue to flourish at a…

It’s Never Too Early to Own 2025—Here’s How PR Can Help

From the Desk of Kathleen

Recently, I shared tips on how companies can help their sales teams finish 2024 strong with a 90-day PR sprint by maximizing…

Finishing Strong: Your 90-Day PR Sprint to Sales Success

From the Desk of Kathleen, Pulse

As we sprint through fall 2024, pressure is mounting on sales teams across various industries to close deals. Based on…

Unlocking Precision Marketing with Comprehensive Media Landscape Analysis

From the Desk of Kathleen, Pulse

Why do people attempt media relations initiatives in a vacuum? It’s pure insanity and a waste of money to throw…