Fractional CMO vs. Traditional CMO: Which One is Right for Your Business?
Not all marketing strategies are created equal. While business growth is often a key objective, varying resources and needs dictate…
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Good thinking can happen anywhere: How CMOs are using the summer to get ahead!
Summer is a crucial time for chief marketing officers (CMOs) and marketing leaders to regroup, reassess and plan for upcoming…
ROIs, KPIs and other alphabet soup: Spelling out marketing’s value to the C-suite
Chief marketing officers: Does your CEO frequently ask to produce more with fewer resources? Are your team members producing great…
Red Fan Communications Awarded 2023 Bulldog PR Award
AUSTIN, Texas (June 30, 2023)—Red Fan Communications (Red Fan), an independently owned strategic B2B communications and advisory firm in Austin,…
9 Recent (And Very Important) Questions I’ve Gotten From CMOs
As a trusted advisor to executives, one of the things that I enjoy is allowing leaders to have a confidante…
A golfer, writer, journalist and administrator walk into a bar…
The summer has barely started, but the mid-year news cycle is already dominated by stories of employees speaking out against…
Creating a Successful Thought Leadership Strategy
Becoming a thought leader in your field allows you to have considerable influence in your business, your industry, and with…
Confident in the Effectiveness of Your Tech Company’s Communications Playbook?
Every word, action and event carried out by your company is a form of communication. Effective communication determines how favorably…
5 Comms Plan Needs for a Successful M&A Process
Communication is critical during a merger or acquisition. A successful M&A communications strategy will account for both internal and external…
Nurturing Data-Driven Executives for Better Business Outcomes
A data-driven executive relies on statistics to understand trends, identify opportunities and make informed decisions. Companies under such executives are…