The ROI of Value-Add Marketing for B2B Tech Companies
B2B marketing creates a number of unique challenges, especially for tech companies. While you may know the immense value your…
Download our free content strategy e-book.
RESOURCES
What’s the Difference? A Comparison of Key Marketing Terms & Concepts
Whether you’re a marketing pro or looking to learn some of the lingo used in your organization’s marketing department, being…
6 Ways to Align Your Sales and Marketing Departments
All too often, sales and marketing departments stand at odds. In reality, they’d both actually be better off collaborating to…
How Fractional CMOs Can Help Businesses Navigate Industry Disruption and Internal Growth or Change
While the business world can rarely be called stagnant, change across all industries is accelerating at lightning speed. Explosive technological…
Fractional CMO vs. Traditional CMO: Which One is Right for Your Business?
Not all marketing strategies are created equal. While business growth is often a key objective, varying resources and needs dictate…
Good thinking can happen anywhere: How CMOs are using the summer to get ahead!
Summer is a crucial time for chief marketing officers (CMOs) and marketing leaders to regroup, reassess and plan for upcoming…
ROIs, KPIs and other alphabet soup: Spelling out marketing’s value to the C-suite
Chief marketing officers: Does your CEO frequently ask to produce more with fewer resources? Are your team members producing great…
Red Fan Communications Awarded 2023 Bulldog PR Award
AUSTIN, Texas (June 30, 2023)—Red Fan Communications (Red Fan), an independently owned strategic B2B communications and advisory firm in Austin,…
9 Recent (And Very Important) Questions I’ve Gotten From CMOs
As a trusted advisor to executives, one of the things that I enjoy is allowing leaders to have a confidante…
A golfer, writer, journalist and administrator walk into a bar…
The summer has barely started, but the mid-year news cycle is already dominated by stories of employees speaking out against…