5 Reasons to Plan your Brand’s 2024 PR Strategy Now
According to a 2012 survey of members from the Public Relations Society of America, “Public relations is a communication process…
Download our free content strategy e-book.
RESOURCES
Five Ways PR Boosts Brand Relevance
Brand relevance is the degree to which consumers find your business’ product or services relevant to their needs. In many…
15 reasons to be grateful as a PR professional
Public relations professionals have plenty of reasons to be grateful. PR can be a challenging, but incredibly rewarding field. It…
Preparing for Life as a Public B2B Tech Company
The transition from being a privately-held company to declaring your status as a public one is a milestone that can…
15 Tactics Agencies Can Use To Prioritize Their Financial Health
As seen in Forbes In the early 1990s, I was in my 20s and worked for a highly respected tech…
Time to amp up the Customer Success Muscle
After speaking to a number of company leaders during September, the fight to secure business and close B2B deals is…
Market to the 95%, laser focus on the 5%
If your sales strategy isn’t working now, it’s not going to magically change for the better in 2024. At least,…
The rise of the millennial CMO: Adapting to a digital-first, buyer-centric landscape
The face of the modern chief marketing officer (CMO) is changing, and fast. As millennials, especially women in revenue roles,…
The 12 Best B2B Marketing Books CMOs Need to Read
As a former journalist and current PR and communications professional, I am a voracious reader. During the Summer of CMO…
Integrated Communications: An Essential Driver for Business Success
CEOs and other executives are charged with asking themselves, ”How do we define success for our business?” Depending on company…