There’s a tightening of budgets with PR and marketing teams
Companies of all kinds are tightening their budgets by laying off PR and marketing staff and pondering how they can…
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How to evaluate PR agencies, especially after you’ve been burned by one
Lately, we’ve been fielding a lot of calls from tech companies that fired their agencies and have gone without PR…
Mastering Layoffs: A Guide To Compassionate Corporate Downsizing
As seen in Forbes In 2023, the tech industry reckoned with more than 240,000 job cuts, a staggering 50% increase from…
Why Startups Need Quality PR to Keep Up with Modern Funding Trends
If you’re planning to start your own business, you’re not alone. According to U.S. Census Data, more than 5 million…
Where PR Fits in the World of Marketing
If your brand identity and the value of your products are communicated through your amazing marketing campaigns, you may think…
5 Reasons to Plan your Brand’s 2024 PR Strategy Now
According to a 2012 survey of members from the Public Relations Society of America, “Public relations is a communication process…
Five Ways PR Boosts Brand Relevance
Brand relevance is the degree to which consumers find your business’ product or services relevant to their needs. In many…
15 reasons to be grateful as a PR professional
Public relations professionals have plenty of reasons to be grateful. PR can be a challenging, but incredibly rewarding field. It…
Preparing for Life as a Public B2B Tech Company
The transition from being a privately-held company to declaring your status as a public one is a milestone that can…
15 Tactics Agencies Can Use To Prioritize Their Financial Health
As seen in Forbes In the early 1990s, I was in my 20s and worked for a highly respected tech…