Your Millennial prospect built a shortlist in an AI chat. Your CRM just wasn’t invited.
Buyers across every generation are using AI engines to evaluate your brand and its competitors—and they’d rather lurk in your marketing and sales funnels undetected than talk to your team. By the time they reveal themselves, their decision has already been made. So: How do you engage with someone who doesn’t want to engage with […]
Brand positioning (and related things) I’m grateful for
Using Communications as the Great Unifier It’s Monday night of Thanksgiving week. I’m fresh off of multiple content deliverables for four clients and still a little tired from my travels and our amazing Friendsgiving event. But most importantly: I’m hungry, which is why, when I was tasked with writing about brands and all things positioning […]