Why the Biggest Agency Merger in a Decade Is Happening at the Worst Possible Time
I’ve managed agencies all over the world — running PR across Asia Pacific for JPMorgan Chase, picking partners for LabMorgan spin-offs, managing comms at IBM Research. Every one of those situations had a conventional answer: go with the big name, optimize for scale and prioritize efficiency. But every instinct I’d built told me to look […]
The 4 Clocks of M&A Communications: Why Smart Acquirers Treat Comms as Deal Infrastructure
At 6 a.m., Bloomberg Media called me in Hong Kong to ask about layoffs I didn’t know were happening. I was brand new to my role leading communications for JPMorganChase across the Asia-Pacific region. The CEO and chief people officer were new. Both came from firms without a culture of early-looping the communications team into […]