Unleashing Innovation: Tech Leaders as the New Vanguard of Language Creation
I have a strong connection with language. I was, after all, a literature major who became a high-tech journalist before eventually trading that role in to help companies and executives shape narratives and develop value-added internal and external communications strategies. I had a fun evening the other night in which my husband challenged us to […]
Mastering Brand Strategy: Exploring the Core Fundamentals
Branding isn’t easy. Not that anyone would imply it is. But not everyone understands what a herculean task it is to change a company’s brand. Branding is much more than a new logo, alternating color schemes, and shifted messaging. Those things are certainly key elements of how companies present themselves to customers. But a brand […]