How to evaluate PR agencies, especially after you’ve been burned by one
Lately, we’ve been fielding a lot of calls from tech companies that fired their agencies and have gone without PR support for a few months (one for more than five months). Now they realize they absolutely need strategic communications support and are cautiously evaluating PR partners. Sadly, their frustrations with prior agencies are relatively common. […]
Mastering Layoffs: A Guide To Compassionate Corporate Downsizing
As seen in Forbes In 2023, the tech industry reckoned with more than 240,000 job cuts, a staggering 50% increase from the previous year that signals a broader trend demanding attention—especially given that not all companies report layoffs to the public. So why do layoffs, an inevitable part of corporate life, still catch us off guard? […]
There’s a tightening of budgets with PR and marketing teams
Companies of all kinds are tightening their budgets by laying off PR and marketing staff and pondering how they can keep momentum going with outside agencies. The fear of spending is strong right now, and with an election year on the horizon, this trend will likely continue. So, how can marketing executives get the most […]
How to use AI wisely when telling your brand story
You would expect a PR firm to tell you that you need a brand narrative—and to help you establish the storylines that highlight differentiation and catapult media relations campaigns and other brand-wide initiatives. You might not expect your PR firm to tell you that your narrative must be told internally first to ignite the passion […]