The rise of the millennial CMO: Adapting to a digital-first, buyer-centric landscape
The face of the modern chief marketing officer (CMO) is changing, and fast. As millennials, especially women in revenue roles, take their places in the corporate arena, they’re bringing with them fresh perspectives, a deep understanding of digital landscapes and an appetite for authenticity. This generation grew up immersed in the digital world and they […]
Market to the 95%, laser focus on the 5%
If your sales strategy isn’t working now, it’s not going to magically change for the better in 2024. At least, not without an honest assessment. It’s time to get scrappy, efficient and targeted in a fresh way. Discretionary marketing budgets, sales headcounts and software costs will continue to be scrutinized closely in 2024. This will […]
Time to amp up the Customer Success Muscle
After speaking to a number of company leaders during September, the fight to secure business and close B2B deals is proving to be a struggle. Price-cutting wars are causing strains and sales teams are often showing up to discussions with a one-price hard-line discussion vs. meeting customers where they are and finding ways to win […]
15 Tactics Agencies Can Use To Prioritize Their Financial Health
As seen in Forbes In the early 1990s, I was in my 20s and worked for a highly respected tech PR firm in Cambridge, Massachusetts. We worked with world-class brands that had outstanding track records and multimillion-dollar contracts with us. These were hard-won, deep relationships, and we developed a reputation as only working with big […]