Isn’t it Ironic?: February 2020 Newsletter

Last month, we commented about lessons in communications being at the root of most stories when you dig deep enough. This month it seems like those lessons were front and center. The Houston Astros botched the one chance they had to restore a modicum of integrity to their brand; it went worse than most PR […]
Vindication for the cow: Implementing sustainable technology into the food supply chain

We’re quick to blame climate change on cows when we should look at our habits and how we can fix them. Walking through the grocery store, it’s clear we’re eating differently than we were just a few years ago. Zucchini noodles, impossible meat and cauliflower pizza crusts are all prominently featured on supermarket shelves. The […]
What do Boeing, Coronavirus and intellectual property theft all have in common?

THEY’RE OUT TO RUIN YOUR VACATION PLANS. This year’s vacation isn’t the only one in jeopardy. The effects that Boeing, Coronavirus and intellectual property theft have on the global supply chain may put a damper on vacations to come. About 2.7 million passengers fly in and out of U.S. airports every day. It takes precise […]