#AskKathleen: Essential elements of a successful brand
Today I’m talking about brands and I’m not talking about logos, which is a common misperception about brands. Take a brand class and open up a book, you might see logos of Mercedes, BMW and Target and a lot of consumers might think, “Well, that’s what a brand is.” However, chief marketing officers and heads […]
Red Fan wins 2018 Bulldog Award
The public relations industry can be tough to break into, and even tougher to excel in. As vets in the game, we are honored to have been chosen as a 2018 Bulldog PR Award winner in the Best Fundraising Campaign category for our work on HAAM Benefit Day. The program received a record-breaking number of […]