The best brands are also great storytellers, but marketing managers and CEOs increasingly expect data-backed recommendations that reinforce brand narratives and position them for sustainable market success.
Innovation in data science has provided public relations professionals with new methods of testing a brand’s story. In this session, Red Fan Communications founder and president Kathleen Lucente joins Will Sohler of Relative Insight, and Evan Faber, CEO of Moxie Sozo, on how language analysis creates strong narratives that help giant-killing technologies grow into giants. She discusses the evolution of brand storytelling, and demonstrates how her team drafts unique positioning language and thought leadership pillars for their clients in their Brand Positioning and Narrative Lab Workshop.
