Q2

The Story

Over seven years of partnership, Red Fan supported Q2’s growth from a promising young tech company through its IPO to become a respected market leader. In its early years, Q2 was focused on delivering technology to community banks and credit unions that provided a seamless, simple user experience for account holders and members. The early days of modern financial services technology, which predominantly arose out of the 2008 financial crisis, built the foundation for the ideas and best practices that guide user experience and the idea of the customer journey today. In the years since, other industries have taken their cue from Q2 and companies like it, and elevated customer expectations about the experience, mobility and digital simplicity in the process.

As the nascent fintech industry grew, so too did Q2’s corporate communication strategy, product roadmap and market share. Through heavy investment in R&D and a series of strategic acquisitions, Q2 began to expand its value proposition and product suite to reach new markets and subcategories within financial services. It developed a new division leveraging open banking technology to provide turnkey solutions to financial institutions. It enhanced its security products and introduced a promising analytics and recommendation engine that helped financial institutions target their marketing to specific customer segments. It acquired several smaller companies and expanded into a new set of services in risk management, account opening and personal lending. In the last decade, Q2 grew at an average rate of 20 to 30 percent every year. Its meteoric rise in financial services and expansion into new markets meant the brand needed a partner who could not only work as an extension of its marketing team and C-Suite, but scale communications and PR strategies to encompass new lines of business with separate target audiences while also keeping its messaging true to its core mission.