The Evolving Role of Media Relations in the Digital Age
Across the business world, advancements in artificial intelligence (AI) are met with equal parts anticipation and apprehension. Public relations is…
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Media Relations as Brand Management: Opportunities, Challenges and the Role of Artificial Intelligence
Building a strong brand reputation is critical to the health of a company. By cultivating a strong, positive reputation, you…
Why Startups Need Quality PR to Keep Up with Modern Funding Trends
If you’re planning to start your own business, you’re not alone. According to U.S. Census Data, more than 5 million…
Where PR Fits in the World of Marketing
If your brand identity and the value of your products are communicated through your amazing marketing campaigns, you may think…
5 Reasons to Plan your Brand’s 2024 PR Strategy Now
According to a 2012 survey of members from the Public Relations Society of America, “Public relations is a communication process…
Five Ways PR Boosts Brand Relevance
Brand relevance is the degree to which consumers find your business’ product or services relevant to their needs. In many…
Preparing for Life as a Public B2B Tech Company
The transition from being a privately-held company to declaring your status as a public one is a milestone that can…
Time to amp up the Customer Success Muscle
After speaking to a number of company leaders during September, the fight to secure business and close B2B deals is…
Market to the 95%, laser focus on the 5%
If your sales strategy isn’t working now, it’s not going to magically change for the better in 2024. At least,…
The rise of the millennial CMO: Adapting to a digital-first, buyer-centric landscape
The face of the modern chief marketing officer (CMO) is changing, and fast. As millennials, especially women in revenue roles,…