As a continuous software delivery partner, Growth Acceleration Partners (GAP) offers an exceptional experience in analytics, cloud, mobile and QA services. Its integrated nearshore and onshore business model enables access to engineering talent in Latin America, meeting widespread need for sustainable and scalable software development. Headquartered in Austin, Texas, the company’s tenacious attitude and transparent communications delivers solutions that meet its customers business objectives.
Educate the market on nearshore software development and differentiate GAP among other service providers in the industry. Increase the company’s brand awareness among the local and national business community, and its unique origin story under the leadership of CEO and co-founder Joyce Durst.
Red Fan Communications worked with the GAP team to launch a corporate PR program, leading the development and execution of impactful, news-driven campaigns to bolster the company’s brand awareness and thought leadership platform.
Managed a consistent cadence of effective media announcements to promote GAP’s momentum and company growth.
Red Fan Communication’s media relations efforts resulted in coverage among national and local media and increased the company’s share of voice among direct competitors in the software services space. Ongoing media relations and thought leadership programs secured coverage for GAP and its leadership in Austin Inno, Austin Business Journal, Silicon Hills, HR Dive and the Women Talk Tech Podcast.
When evaluating a PR partner, we were looking for someone that aligned with Growth Acceleration Partners’ values and met our needs as a fast-growing business. Red Fan fulfilled all and generated results that elevated our brand. Their collaboration with our team yielded a trust-based relationship that was critical to our success.
