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Media Relations as Brand Management: Opportunities, Challenges and the Role of Artificial Intelligence

Building a strong brand reputation is critical to the health of a company. By cultivating a strong, positive reputation, you…

You would expect a PR firm to tell you that you need a brand narrative—and to help you establish the…

Companies of all kinds are tightening their budgets by laying off PR and marketing staff and pondering how they can…

Lately, we’ve been fielding a lot of calls from tech companies that fired their agencies and have gone without PR…

As seen in Forbes In 2023, the tech industry reckoned with more than 240,000 job cuts, a staggering 50% increase from…

If you’re planning to start your own business, you’re not alone. According to U.S. Census Data, more than 5 million…

If your brand identity and the value of your products are communicated through your amazing marketing campaigns, you may think…

According to a 2012 survey of members from the Public Relations Society of America, “Public relations is a communication process…

Brand relevance is the degree to which consumers find your business’ product or services relevant to their needs. In many…

Public relations professionals have plenty of reasons to be grateful. PR can be a challenging, but incredibly rewarding field. It…