How to Create a Powerful Brand Narrative
Until two decades ago, the business world was product and brand-centric. Today, you’ll only thrive if you develop authenticity, emotions,…
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Recession Proofing Your Marketing in 2023
Hello, 2023! January marks a new year and new resets for many parts of the world. As fiscal years have…
A “King” of Communication: 3 Useful Tactics To Learn from Martin Luther King, Jr.
Nearly 60 years ago, Dr. Martin Luther King, Jr. delivered an iconic address to a crowd of over 200,000 on…
From the start of the World Cup to Twitter, it’s been a wild couple of weeks
There have been so many baffling, befuddling, bewildering blunders in the comms world over the past few weeks that picking…
Why marketing planning needs CEO and sales input
I have a lot of empathy for marketing leaders this time of year. Whether sales were up or down in…
How SaaS Can Impact Your Business and Transform Your Economies of Scale
Every major industry today is undergoing some form of digital transformation. Some, like legal technology and certain areas of the…
Talking to Investors Through the Press
Managers in private and public companies often underestimate the press’ influence on investors. Lately, I am seeing companies set up…
Your Key to Success is Internal Communications
It’s that time of year. Planning and budgeting for 2023 can be all-encompassing for many leadership teams. In the middle…
A Conversation with Capital Markets Expert, Delilah Panio
I met Delilah Panio in March at a roundtable discussion hosted by the Austin Tech Council. Red Fan Founder Kathleen…
Electronic Arts’ terrible, no-good, very bad social media day
Electronic Arts’ terrible, no-good, very bad social media day Video game publishers are at it again. You may remember that…