The Attention Crisis: When Silence Becomes Scary and Noise Becomes Normal
In his compelling new book “The Siren’s Call,” Chris Hayes argues that we’ve entered the Attention Age, in which our…
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RESOURCES
A Conversation With Nicole Cobler
If you’re like us, you have at least a few newsletters that you regularly follow, and if you’re in the…
Fintech Leaders Rely on PR to Stand Out and Get Noticed
While the world clamors over cutting-edge technologies like AI, robotics and 3-D printing, other fields continue to flourish at a…
How to Build Customer Trust in Fintech
In the fast-evolving world of fintech, trust is everything. Fintech companies face growing competition, increased regulatory scrutiny and ever-changing consumer…
Building a Winning M&A Communications Strategy: More Than Just a Press Release
After spending over three decades in the trenches of M&A communications, I can tell you one thing with absolute certainty:…
The case for those sometimes-tricky customer success stories—and how to get them
As seen in Fast Company I’ve been thinking a lot about customer success stories and why so many companies either…
Navigating your company through an election year: Strategies for success
As seen in Fast Company Election years bring unique challenges and opportunities to business. The uncertainty around policies and regulations…
The Art Of Running A Great Communications Agency
As seen in Forbes I’ve owned and run my strategic communications agency for 16 years now, and I set up…
It’s Never Too Early to Own 2025—Here’s How PR Can Help
Recently, I shared tips on how companies can help their sales teams finish 2024 strong with a 90-day PR sprint by maximizing…
From Click to Conversion—Six Ways to Convert Online Traffic into Sales or Leads
On any given day, Google processes more than 8.5 billion searches—or about 99,000 searches per second. If one of those…