The case for those sometimes-tricky customer success stories—and how to get them
As seen in Fast Company I’ve been thinking a lot about customer success stories and why so many companies either…
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Navigating your company through an election year: Strategies for success
As seen in Fast Company Election years bring unique challenges and opportunities to business. The uncertainty around policies and regulations…
The Art Of Running A Great Communications Agency
As seen in Forbes I’ve owned and run my strategic communications agency for 16 years now, and I set up…
It’s Never Too Early to Own 2025—Here’s How PR Can Help
Recently, I shared tips on how companies can help their sales teams finish 2024 strong with a 90-day PR sprint by maximizing…
From Click to Conversion—Six Ways to Convert Online Traffic into Sales or Leads
On any given day, Google processes more than 8.5 billion searches—or about 99,000 searches per second. If one of those…
Reevaluate Your PR Strategy: Essential Tips to Refine and Prepare for the New Year
As the air turns cooler and the leaves change colors, now’s the time to envision what your PR plans and…
Generation SaaS: The Newer, Younger Targets of Cybercrime
Senior citizens, or the boomer generation, have long been targeted by cybercriminals with phishing scams and fraudulent emails to drain…
Finishing Strong: Your 90-Day PR Sprint to Sales Success
As we sprint through fall 2024, pressure is mounting on sales teams across various industries to close deals. Based on…
Putting the Relationship Back in Media Relations
Somehow, media relations became quite impersonal. Over the years, the PR profession, known for responsiveness, credibility and accessibility, has evolved…
Unlocking Precision Marketing with Comprehensive Media Landscape Analysis
Why do people attempt media relations initiatives in a vacuum? It’s pure insanity and a waste of money to throw…