RESOURCES

PR Isn’t Dead – It’s the Most Strategic Business Function of 2025

Modern PR has evolved far beyond press releases and media pitching. Today’s strategic communications professionals drive measurable business results through…

How a Strong Brand Narrative Drives B2B Tech Success: Your Guide to Strategic Brand Positioning

From the Desk of Kathleen

The difference between flourishing and floundering in today’s crowded B2B tech landscape isn’t just about having a superior product—it’s about…

Why Middle Managers are Your Company’s Culture Heroes

From the Desk of Kathleen

In an era of distributed work, organizational culture has become your competitive advantage—if your managers can successfully translate it across…

The Illusion of Independence: Hard Truths About Corporate Acquisitions

From the Desk of Kathleen

A Personal Perspective Twenty-five years ago, Unilever acquired Ben & Jerry’s, creating a partnership that sparked misgivings from the outset…

A Conversation With Axios Communicators Author Eleanor Hawkins

A Conversation With

Journalists and PR pros have worked side-by-side for decades, but there are those like Eleanor Hawkins that walk the line…

Why Your Agency Should Be Your Strategic Confidante

From the Desk of Kathleen

A single tweet tanks your stock price. Your CTO resigns unexpectedly. News of your quiet acquisition gets leaked. In these…

The Attention Crisis: When Silence Becomes Scary and Noise Becomes Normal

From the Desk of Kathleen

In his compelling new book “The Siren’s Call,” Chris Hayes argues that we’ve entered the Attention Age, in which our…

A Conversation With Nicole Cobler

A Conversation With

If you’re like us, you have at least a few newsletters that you regularly follow, and if you’re in the…

Fintech Leaders Rely on PR to Stand Out and Get Noticed

From the Desk of Kathleen, Pulse

While the world clamors over cutting-edge technologies like AI, robotics and 3-D printing, other fields continue to flourish at a…

How to Build Customer Trust in Fintech

Fintech

In the fast-evolving world of fintech, trust is everything. Fintech companies face growing competition, increased regulatory scrutiny and ever-changing consumer…

Is your content strategy ready for takeoff?

Brand Positioning for B2B Tech Firms: the Ultimate Guide

Big Fan of The Fan?

Get Your Story Right the First Time

PR Isn’t Dead – It’s the Most Strategic Business Function of 2025

How a Strong Brand Narrative Drives B2B Tech Success: Your Guide to Strategic Brand Positioning

Why Middle Managers are Your Company’s Culture Heroes

The Illusion of Independence: Hard Truths About Corporate Acquisitions

A Conversation With Axios Communicators Author Eleanor Hawkins

Why Your Agency Should Be Your Strategic Confidante

The Attention Crisis: When Silence Becomes Scary and Noise Becomes Normal

A Conversation With Nicole Cobler

Fintech Leaders Rely on PR to Stand Out and Get Noticed

How to Build Customer Trust in Fintech