It can be challenging for B2B tech companies to know if and when the time is right to bring on a PR partner to help take control of brand positioning and assist with strategy. With so many competing priorities on your plate, you may not realize that timing is a critical component of successful brand positioning.
In other words, the best time to get started was yesterday. The second best time to get started is today.
Why a PR partner is the best choice for your B2B SaaS company
Consider these benefits to your B2B SaaS company when you choose to work with a PR partner and take control of your brand positioning:
A PR partner has knowledge and perspective that is hard to find in an on-staff resource
Oftentimes, strategic PR partners have a wealth of industry experience. That means that they (and “we” specifically here at Red Fan) have seen many different situations, companies, competition and marketplaces. The cumulative experience and knowledge of a PR partner can be invaluable when it comes to defining brand positioning, defining and implementing brand strategy. It helps us stay on our feet and ensure your brand positioning is effective and in line with your company goals.
It is nearly impossible to achieve the same level of experience in a single permanent hire as you would receive with an entire PR partner working on your behalf. If you were to even attempt it, though, it would require multiple staff members and a cost that likely hits seven figures.
In other words, it’s not very cost-effective or realistic for many B2B tech companies.
Additionally, that in-depth experience provides excellent perspective – insider knowledge with an outside perspective – that can be integral in brand positioning and strategy development. Sometimes, only an outsider can ask the right questions to really get to the heart of an integral branding component.
A PR partner can help you attract investors
A strong PR partner will help you develop your brand positioning in a way that gets the attention of potential investors. Suppose you identify investor attention as a specific goal. In that case, it can be built into your brand strategy, with targeted tactical implementation to help you attract the right prospective investors to grow your company.
The right PR partner can help reduce costs
An experienced PR firm focuses on brand positioning; however, the design and implementation of a strong brand positioning strategy can also positively impact SEO, social media and other online marketing, potentially saving you thousands of dollars per month in additional vendors or services.
A PR partner brings creative story ideas
PR firms like Red Fan are composed of storytelling experts. We understand how to best present your company and spokesperson/people as experts, to the right publications. This helps tell your story and elevate your brand positioning in a powerful way.
A PR partner can help you simplify processes
Working through branding exercises can be difficult with internal resources. Many well-intentioned staff will want to have “their say” on brand positioning and strategy. In some cases even executives in the C-Suite may feel conflicted about whether or not to speak up and clear the way for PR to appropriately take the lead on brand positioning which can have a massive ripple effect on your B2B tech company in the short and long term.
Internal teams are also often faced with conflicting priorities. This is especially true for marcom teams. A strategic external partner will focus its attention on PR priorities. Processes are simplified leading to quicker and more impactful results.
The Red Fan team of PR experts can help you take control of your brand positioning
We have the B2B tech experience and history of results needed to help you elevate your brand. Our strategic PR services help you take your company to the next level. To learn more about our services and speak with our team, contact us today.
