“Finding an agency that truly understands both financial services and technology—particularly the unique position of a community bank with national capabilities—is rare. Red Fan’s strategic advisors brought decades of combined experience in both verticals, along with deep connections to media and analysts who cover this space. Their team immediately demonstrated an understanding of our unique positioning challenge: how to articulate the story of a community bank that has invested in building a dedicated fintech division to drive industry-first innovations.
The strength of Red Fan’s approach was their ability to weave together insights from our leadership team into a cohesive messaging framework that supported not only Austin Capital Bank’s broader story and growth strategy but also established the groundwork for a major product launch. They helped us distill complex technical differentiators into clear, powerful messaging that resonates with multiple audiences—from consumers to financial analysts. Their strategic positioning work has given us a strong foundation to build upon as we continue to challenge industry assumptions about what a community bank can be and what problems it can solve.”
