Health care is unlike any other product or service when entering new markets. The close and personal impact it has on members requires us to authentically create and convey a sense of comfort and safety with our brand. Red Fan’s crisis communications and media training helped us deliver the heart-felt and authentic message we needed to foster trust and new relationships within our target communities. Best of all, they secured the right media opportunities and provided diligent training to make me feel secure and prepared for each interview.

When seeking a PR partner for our launch, we needed more than just media placements—we needed strategic minds who could fully integrate with our marketing vision and strengthen our brand in new communities. Red Fan delivered on every level and is a joy to work with. Their earned media strategy secured meaningful coverage that resonated locally and built genuine brand awareness exactly where we needed it. Red Fan’s work complemented and enhanced our broader marketing initiatives, creating a cohesive launch that exceeded our awareness goals and established the strong foundation we needed for sustainable growth in each region.

Red Fan Communications helped propel the Texas Immersive Institute from the university’s ‘best-kept secret’ into a recognized leader with coverage in Business Insider, EdScoop and multiple publications throughout Austin. Their strategic approach wasn’t just about publicity—it was about understanding the nuanced intersection of immersive technology, education and the meaningful storytelling that drives our students’ work. The Red Fan team operated with creativity and a refreshing blend of professionalism and personality that mirrored our own approach to immersive storytelling—intimate, interactive and experiential.

When adding another company to your work family, it’s essential to ensure they feel welcome and free of any anxieties about their jobs, managers or benefits. Red Fan took the time to understand how the employees of our newly acquired companies perceived CSI and our vision. Then, they crafted the right messages and content that our executives and managers could consistently convey to all our employees and stakeholders. Their thoughtful approach to our M&A activities eliminated the potential for confusion while promoting our new combined strengths.

Working with the Red Fan Communications team has been an absolute pleasure from start to finish. Their thoughtful approach to brand development and marketing strategy set the foundation for what quickly became one of the most seamless and creative collaborations we’ve ever been a part of. From our initial brand and content discussions last fall to the soon-to-rollout, amazingly designed, user-friendly website and a versatile promotional content library, every step of the process was handled with professionalism, creativity and attention to detail.

What stood out most was the team’s ability to not only deliver high-quality materials but also anticipate our needs, making everything easy to manage long after their work was complete. The final ‘products’ truly reflect the spirit and professionalism of IREM Austin, and we’re excited to carry this work forward.

As Kinective enters a critical growth period, we needed to unify our solutions from multiple merged companies into one cohesive brand story that we could apply across every element of our go-forward marketing, communications and sales strategy.  Red Fan didn’t just deliver—they transformed our approach. Their deep industry experience and understanding of financial services and technology meant they immediately grasped our complex platform approach. Through their brand positioning workshop, they distilled stakeholder feedback into a cohesive narrative that resonates with our financial institution customers.

What would have taken us a year to develop internally, Red Fan delivered in weeks. They captured our brand story and unified platform vision, which has been invaluable as we position Kinective as the banking operations platform of choice.

Going from public to private and introducing two new companies in just two years requires careful messaging to our stakeholders, including our employees, customers and the media. However, with their thorough research of our technologies, culture and customers, Red Fan helped prevent any misunderstandings throughout our entire journey. Their trusted-advisor approach to our needs helped keep us on the right path and netted the coverage we needed to tell our story.

“Finding an agency that truly understands both financial services and technology—particularly the unique position of a community bank with national capabilities—is rare. Red Fan’s strategic advisors brought decades of combined experience in both verticals, along with deep connections to media and analysts who cover this space. Their team immediately demonstrated an understanding of our unique positioning challenge: how to articulate the story of a community bank that has invested in building a dedicated fintech division to drive industry-first innovations.

The strength of Red Fan’s approach was their ability to weave together insights from our leadership team into a cohesive messaging framework that supported not only Austin Capital Bank’s broader story and growth strategy but also established the groundwork for a major product launch. They helped us distill complex technical differentiators into clear, powerful messaging that resonates with multiple audiences—from consumers to financial analysts. Their strategic positioning work has given us a strong foundation to build upon as we continue to challenge industry assumptions about what a community bank can be and what problems it can solve.”

Working with Red Fan has been such an important journey of communication for me. I really felt held and seen by the team as we explored complex neurobiology topics for my contributed content. I am really touched at how they truly wanted to learn the concepts and incorporate a nuanced understanding into each piece. I have thoroughly enjoyed our partnership and truly feel that Red Fan has a knack for capturing my voice professionally and with gusto.