When adding another company to your work family, it’s essential to ensure they feel welcome and free of any anxieties about their jobs, managers or benefits. Red Fan took the time to understand how the employees of our newly acquired companies perceived CSI and our vision. Then, they crafted the right messages and content that our executives and managers could consistently convey to all our employees and stakeholders. Their thoughtful approach to our M&A activities eliminated the potential for confusion while promoting our new combined strengths.

Going from public to private and introducing two new companies in just two years requires careful messaging to our stakeholders, including our employees, customers and the media. However, with their thorough research of our technologies, culture and customers, Red Fan helped prevent any misunderstandings throughout our entire journey. Their trusted-advisor approach to our needs helped keep us on the right path and netted the coverage we needed to tell our story.

“Finding an agency that truly understands both financial services and technology—particularly the unique position of a community bank with national capabilities—is rare. Red Fan’s strategic advisors brought decades of combined experience in both verticals, along with deep connections to media and analysts who cover this space. Their team immediately demonstrated an understanding of our unique positioning challenge: how to articulate the story of a community bank that has invested in building a dedicated fintech division to drive industry-first innovations.

The strength of Red Fan’s approach was their ability to weave together insights from our leadership team into a cohesive messaging framework that supported not only Austin Capital Bank’s broader story and growth strategy but also established the groundwork for a major product launch. They helped us distill complex technical differentiators into clear, powerful messaging that resonates with multiple audiences—from consumers to financial analysts. Their strategic positioning work has given us a strong foundation to build upon as we continue to challenge industry assumptions about what a community bank can be and what problems it can solve.”