Red Fan Communications supported Rally Austin during a pivotal moment as we transitioned from Austin Economic Development Corporation to our new identity. Red Fan understood that we needed different messaging angles for diverse audiences—from community members concerned about affordability and cultural preservation to potential development partners and board members focused on economic outcomes. They worked with our team to create a unified story that resonated with all stakeholders, which was evident in the media coverage we received in the weeks after unveiling our new name. They offered useful guidance in shaping the foundational messaging we needed to begin telling our story publicly. Their media relations expertise helped us navigate early communications and gain visibility during our launch.
Are you ready to initiate your marketing and communications strategy, but don’t have the internal resources to commit to a full-time hire? Our team of trusted advisers brings decades of experience to your scaling company. Hire Red Fan CEO and founder Kathleen Lucente as a fractional CMO to accelerate your marketing program and define its long-term goals and objectives. Together, Kathleen and the Red Fan team will operationalize your marketing and communications strategy to support your growth.