AUSTIN, Texas (July 21, 2025)—Red Fan Communications, a strategic B2B communications and advisory firm in Austin, Texas, was awarded gold in two categories at the 2025 Bulldog PR awards.
Red Fan was named “Business to Business (B2B) Agency of the Year” and earned top honors in the “Best Technology/Software Campaign” category for its work with S&S Activewear, a leading, technology-enabled distributor of apparel and accessories in North America.
Red Fan was recognized as B2B Agency of the Year for its measurable impact across industries such as fintech and healthtech, offering integrated services including public relations, brand positioning and thought leadership strategy that directly align with client growth goals.
“Since its inception, Red Fan has sought to bridge the gap between what high-growth B2B tech companies truly need and what traditional agencies deliver.,” said Kathleen Lucente, CEO and founder of Red Fan. “We’re built differently by design to provide more than just task execution—we act as trusted partners and confidants. These awards affirm that our approach is not only effective, it’s setting the standard in our industry.”
The Technology/Software Campaign award celebrates Red Fan’s standout work with S&S Activewear. The agency worked to reposition the company from an apparel industry leader to a recognized technology innovator, spotlighting its groundbreaking warehouse automation system.
“This campaign exemplifies the power of communications to elevate perception and redefine industry leadership,” said Emma Chase, director of client services at Red Fan Communications. “Every element of our campaign was research-driven and data-backed, which allowed us to do more than just publicize S&S’s story—we shaped a new narrative about innovation in the apparel space that fundamentally elevated their market position.”
These accolades build on Red Fan’s continued success in the Bulldog PR Awards. In 2023, the agency took home a bronze in the “Best Financial Services Campaign” category for its work with Computer Services, Inc. (CSI), following gold and silver wins in 2021 for “Best Cause/Advocacy Campaign” and “Best Diversity/Inclusion Campaign,” respectively.
